NAFAME SHEABUTTER PROCESSING CENTER is an Indigenous Ghanaian firm Specialized in the production, processing and sales of shea butter and also aimed at protecting the Shea tree from extinction.
Current Status
Production and Market entry
Problem or Opportunity
The Shea Industry is one of the promising and growing industries feeding into the oil industry. It employs a lot of men and men and also provides other indirect jobs.
Inefficiency in the extraction of shea butter oil constitutes its inability to compare well with other common vegetable oils. The factors, which largely constitute the inefficiency in extraction of shea butter, could be from the traditional or manual method of production. The other problem deals with the extinction of the shea tree making it difficult and costly getting raw materials and also destroying climate.
Solution (product or service)
This project is classified into several categories and phases. The first phase which deals with the planting and nursing of shea trees. Research acknowledges the role of the shea tree in Carbon sequestration because of its high carbon tons therefore reducing the effects of global warming and its adverse effects on sustainable development. The first phase of this project feeds into its second phase, which involves the expanding of the Production of shea butter and shea related products for the purposes of revenue generation streams aimed at sustaining the first phase.
Business model
If you are knowledgeable about the trend in the cosmetic & beauty care industry, you will quite agree that there are competitions amongst bigger corporations and also competitions amongst smaller and medium scale cosmetic and beauty care product manufacturing companies. Most companies are leveraging creativity in terms of packaging and marketing to continue to stay afloat in the industry.
One more trend in this industry is the exploration of safer raw materials for the production of cosmetic and beauty products. Therefore we have a comprehensive plan guiding us
