Photo - KIKLIKO.COM - Popular Clips for Messaging
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KIKLIKO.COM - Popular Clips for Messaging

Georgia
Market: Information and media, Entertainment, Another
Stage of the project: Operating business

Date of last change: 25.07.2022
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Idea

KIKLIKO is allowing tens of millions of people to share their favorite clips from Movies and TV shows to express emotions while Messaging with the help of our Cross-Platform application and API which

Current Status

We've launched in January with 100 daily active users and 3000 app installs. Currently we have over 15,000 app users and couple thousand daily active users who share clips while Messaging.

We managed to land 1 integration with Messaging app "iMe Messenger" and currently have an ongoing communication with Discord, Telegram and couple more apps to start integration process.

Problem or Opportunity

Over 1 billion people use GIFs everyday. Big part of those people love when they send GIF but with Sound. That's why they visit Youtube to find/download/cut and send such Clips by hand to their friends while Messaging.
Also, as the time goes on it is becoming very hard for brand to target users, because of the GDPR policies. That's why targeting users according to intent is becoming more and more interesting.

Solution (product or service)

We've built world's biggest library of popular clips for Messaging, which users can use through our cross-platform application and API which we are integrating in multiple messaging apps.
At the same time, we are building an "Intent-based brand advertising tool", where when someone searches "I am hungry" as an example, they will see a creative funny content of McDonalds, KFC or other food brand.

Business model

We will be running ads similarly to Google AdWords. Brands will make a creative and engaging clip, which they will attach to a keyword. Platform will work based on auction principle just like AdWords does.
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