Photo - KIKLIKO.COM - Social Network of Clips & Video Memes
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KIKLIKO.COM - Social Network of Clips & Video Memes

Georgia
Market: Information and media, Entertainment, Another
Stage of the project: Operating business

Date of last change: 19.11.2022
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Idea

KIKLIKO is the first Social Network of Clips & Memes allowing millions of people to use favorite video moments while messaging or creating content, using our cross-platform app or API Integrations.

Current Status

Launched in January and managed to generate 500,000 clips (growing up-to 5m in next few months), with user MoM growth rate of 30% and 1 Messaging app integration, which in total gives us 10k DUV.
Raised $100,000 from Presto Ventures and managed to get confirmation of integration with the largest social network with 100m active users in CIS countries.

Problem or Opportunity

Videos became the Kings of the content, because people love to use them while messaging or creating content. Using our enormous library of clips we are allowing millions of people to share their emotions using their favorite moments from Movies & TV Shows and create amazing content (Video memes).
On the other hand, as the time goes on it is becoming very hard for brands to target their potential customers, because of the GDPR policies. This creates huge demand for AdTech that allows different ways of targeting.

Solution (product or service)

We've built world's biggest library of popular clips for Messaging, which users can use through our cross-platform application and API which we are integrating in multiple messaging apps.
At the same time, we are building an "Intent-based brand advertising tool", where when someone searches "I am hungry" as an example, they will see a creative funny content of McDonalds, KFC or other food brand.

Business model

We will be running ads similarly to Google AdWords. Brands will make a creative and engaging clip, which they will attach to a keyword. Platform will work based on auction principle just like AdWords does.
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