Photo - nodalab
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nodalab

Empowering the creative expression of ideas and culture

Mexico
Market: Information and media, Culture and art, Entertainment
Stage of the project: Operating business

Date of last change: 27.04.2021
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Idea

Nodalab is an integral solution for podcasters at all stages of the journey. Our unique approach provides all the tools and resources needed to succeed: an education platform for creatives; a streamlined service for professionals; a launchpad and incubator for emerging talent; and a revolutionary growth agency for brands.

Current Status

Since 2018 we have produced more than 50 podcasts, 1,000 episodes and generated more than 15 million downloads with revenues exceeding 100,000 US dollars.

This year, we will be launching 10 original shows and growing to 300,000 yearly revenues. Our 5-year projections estimate that by 2025 we will be generating more than 5 million dollars per year.

Problem or Opportunity

Podcasting is a booming industry since 2014 and experienced major growth in 2020. On average, 50% of the podcasts launched never make it past the 7th show or are no longer in production due to lack of planning and technical difficulties. From the other 50%, 40% will struggle with establishing an audience, growing their listenership, and ultimately monetizing their content. As we move further into a creator economy, there is a huge need for podcasters to achieve their goals and grow within a sustainable industry.

Solution (product or service)

Nodalab is an integral solution for podcasters at all stages of the journey. Our unique approach provides all the tools and resources needed to succeed: an education platform for creatives; a streamlined service for professionals; a launchpad and incubator for emerging talent; and a revolutionary growth agency for brands. Through content subscriptions, production fees, revenue sharing models, and ad sales, we empower ideas through audio becoming the ultimate community-driven podcast network.

Competitors

The main competitor in our local market is Sonoro Global Media Corp. Globally, our competitors include Acast, Gimlet, and Wondery.

Advantages or differentiators

While some of our competitors only deliver content or podcasting services, Nodalab is dedicated to giving an integral service for podcasters of all levels and at all stages of their journey.

Money will be spent on

Money will be split equally into 4 different activities:

- Marketing/Advertising/Sales
- Talent and recruiting
- Hardware and software
- Original content

Team or Management

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