Bridger Lab

An omnichannel platform that helps companies significantly increase their online user experience. Optimize your product feed, track logistics, data analytics and pre-built Integrations, all in 1tool.

We have 2 paying customers testing MVP

Our target is B2B

Market

Total eCommerce sites with GMV between 500K to 5M is 85,163 sites in US, Latam 28,345 & EU 175,673 (Source: Statista) Total 289K sites

Most eCommerce sites are not able to provide a good user experience due to the lack of an enrich catalog, integrated logistics and disorganized customer and sales data. Integrations between ERPs and enterprise management systems with eCommerce platforms and Marketplaces are expensive, limited and take a long time to complete. It is impossible to achieve an omnichannel strategy with disconnected systems. Companies are forced to work with too many different tools that increase costs and complicate the eCommerce management.

Omnichannel strategies are a must nowadays.

Bridger is an IpaaS that eases data enrichment and integration process between any ERP, CRM´s, POS and any eCommerce platform & Marketplace with it´s build in connectors. Increase significantly the site´s user experience with rich data product feed and lean processes by driving user productivity and enabling less skilled, nontechnical user to rapidly accomplish daily tasks between the systems. We make Omnichannel real, affordable and realistic.

Bridger is the only integration platform with built-in eCommerce functionalities.

All of our competitors are "SINGLE PLATFORMS" for single tasks.

Ipass:
https://www.celigo.com/
https://api2cart.com/
https://www.codelessplatforms.com/
https://www.ebridgeconnections.com/Home.aspx

PIM
https://www.akeneo.com/
https://pimcore.com/en
https://www.pimworks.io/

All the tools needed to increase CX of a business in ONE PLATFORM. An Ipass, a PIM (product information manager), Logistics and Omnichanel BI.

We are focus in in including tools to increase user Customer Experience.

In our pipeline we want to include a CRM, Google Reviews platform, Loyalty program, machine learning and more. All focus in increasing the customers UX.

REVENUE:

1.- Implementations 50% of Income: One time payment done by customer for implementing the solution
2.- Monthly fee 42% of Income: Payment done monthly for the use of the platform (Recurring revenue % will increase after 3rd year)
3.- Upsale 8% of income: Payment done for extra integrations and functionalities

COST STRUCTURE

Cost of goods: Hosting, Customer Support, development for implementation & support, call center (16% of sales)
Sales: Sales teams, travel expenses, Kam, commissions. (15% of sales)
Marketing: Agency, Digital Strategy, Lead generation, Sponsorships and webinars (16% of sales)
Core dev: CTO, engineers, developers, documentation, analyst (8% of sales)
Admin expenses = C&E team, office, internal systems, accounting, administrative personnel (21% of sales)

*** % based on a 5 year forecast

We are a B2B SaaS platform focused o SMB´s and Enterprise companies.

Our main KPI´s are:
MRR: Monthly Recurring revenue
CAC: Customer acquisition cost
CLTV: Customer lifetime value
Churn rate: % of customers who stop the service
CARR: Contracted Annual Recurring Revenue
CUSTOMERS

Finishing the platform, Marketing & Sales

Other platforms (Ipass) start to include functionalities as Bridger.

We have been accepted in the IE Venture Lab accelerator program in Madrid and in the curse at this moment. We also qualified in for South Summit Brazil and we are in the 50 finalist.

In Panama we were selected from 80 startups, into the first 15. Did not make it to the top 3.

South Summit Brazil, from over 1,000 startups we are pre-qualified into the top 50.