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Bridger Lab

The ultimate customer experience platform

Peru
Market: Internet and IT, Other
Stage of the project: Prototype or product is ready

Date of last change: 19.04.2022
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Idea

An omnichannel platform that helps companies significantly increase their online user experience. Optimize your product feed, track logistics, data analytics and pre-built Integrations, all in 1tool.

Current Status

We have 2 paying customers testing MVP

Market

Our target is B2B

Market

Total eCommerce sites with GMV between 500K to 5M is 85,163 sites in US, Latam 28,345 & EU 175,673 (Source: Statista) Total 289K sites


Problem or Opportunity

Most eCommerce sites are not able to provide a good user experience due to the lack of an enrich catalog, integrated logistics and disorganized customer and sales data. Integrations between ERPs and enterprise management systems with eCommerce platforms and Marketplaces are expensive, limited and take a long time to complete. It is impossible to achieve an omnichannel strategy with disconnected systems. Companies are forced to work with too many different tools that increase costs and complicate the eCommerce management.

Omnichannel strategies are a must nowadays.

Solution (product or service)

Bridger is an IpaaS that eases data enrichment and integration process between any ERP, CRM´s, POS and any eCommerce platform & Marketplace with it´s build in connectors. Increase significantly the site´s user experience with rich data product feed and lean processes by driving user productivity and enabling less skilled, nontechnical user to rapidly accomplish daily tasks between the systems. We make Omnichannel real, affordable and realistic.

Bridger is the only integration platform with built-in eCommerce functionalities.

Competitors

All of our competitors are "SINGLE PLATFORMS" for single tasks.

Ipass:
https://www.celigo.com/
https://api2cart.com/
https://www.codelessplatforms.com/
https://www.ebridgeconnections.com/Home.aspx

PIM
https://www.akeneo.com/
https://pimcore.com/en
https://www.pimworks.io/

Advantages or differentiators

All the tools needed to increase CX of a business in ONE PLATFORM. An Ipass, a PIM (product information manager), Logistics and Omnichanel BI.

We are focus in in including tools to increase user Customer Experience.

In our pipeline we want to include a CRM, Google Reviews platform, Loyalty program, machine learning and more. All focus in increasing the customers UX.

Finance

REVENUE:

1.- Implementations 50% of Income: One time payment done by customer for implementing the solution
2.- Monthly fee 42% of Income: Payment done monthly for the use of the platform (Recurring revenue % will increase after 3rd year)
3.- Upsale 8% of income: Payment done for extra integrations and functionalities

COST STRUCTURE

Cost of goods: Hosting, Customer Support, development for implementation & support, call center (16% of sales)
Sales: Sales teams, travel expenses, Kam, commissions. (15% of sales)
Marketing: Agency, Digital Strategy, Lead generation, Sponsorships and webinars (16% of sales)
Core dev: CTO, engineers, developers, documentation, analyst (8% of sales)
Admin expenses = C&E team, office, internal systems, accounting, administrative personnel (21% of sales)

*** % based on a 5 year forecast

Business model

We are a B2B SaaS platform focused o SMB´s and Enterprise companies.

Our main KPI´s are:
MRR: Monthly Recurring revenue
CAC: Customer acquisition cost
CLTV: Customer lifetime value
Churn rate: % of customers who stop the service
CARR: Contracted Annual Recurring Revenue
CUSTOMERS

Money will be spent on

Finishing the platform, Marketing & Sales

Team or Management

Risks

Other platforms (Ipass) start to include functionalities as Bridger.

Incubation/Acceleration programs accomplishment

We have been accepted in the IE Venture Lab accelerator program in Madrid and in the curse at this moment. We also qualified in for South Summit Brazil and we are in the 50 finalist.

Won the competition and other awards

In Panama we were selected from 80 startups, into the first 15. Did not make it to the top 3.

South Summit Brazil, from over 1,000 startups we are pre-qualified into the top 50.

Photos

Photo 1 - The ultimate customer experience platform

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation