Photo - Subly
56899

Subly

United Kingdom
Market: Other
Stage of the project: Operating business

Date of last change: 12.04.2022
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Idea

The fastest, easiest way to edit, subtitle, transcribe, translate, re-size video & audio content. Customers include: Fremantle Media, Johnson & Johnson, Thomson Reuters.

Current Status

Consistent MRR of $15k.
AVG 900 paying customers per month.
LTV: £182
Churn: 7%, 18% churned users return within 2-4months
85% retention rate
ARR of $200k in 12-months
120,000 users in 174 countries
Enterprise Deals: Fremantle Media, Johnson & Johnson, Xandr, Telefonica, Social Chain, Hearst Media, Social Chain, Thomson Reuters, Babylon Health, Wayfair, Marks and Spencer, Boomerang Agency, Boots, NHS England, UK parliament.
Investors: Telefonica, Wayra, 27V.

Problem or Opportunity

Editing videos, subtitling, resizing and collaborating with multiple team members involves back-and-forth, various team members and agencies, all using different tools. Marketing teams need to be able to edit final cuts and work across the whole of the content production-to-distribution chain. There is not a simple tool to do this.

Solution (product or service)

Subly is a software-as-a-service platform that focuses on making it easy to edit and transform created content. We call this ‘re-purposing content’. This means that a user will take footage, audio or video, and re-size, add headlines, add subtitles, translate, create snippets, collaborate and communicate - all within the Subly platform. The user can use the end file for social media content, YouTube, internal communications, product videos, films.

Subly’s vision is to become the #1 leader in repurposing video and audio content.

Business model

To use the platform, a user simply signs-up for a trial. They upload a video or audio file. A user can then edit the text that has been transcribed and customise the end result. The platform allows a user to download the completed file with subtitles added to video or an SRT or text file.

Subly is priced per user, monthly or annually. Starting at $14 to $149 p/m. Subly also has enterprise tiered pricing where a company signs up for 10 users starting at $1620 for a year.

Subly has an API in development, starting at $18k initial sign-up and a user would be charged on minutes consumed.

Incubation/Acceleration programs accomplishment

Founder Institute London 2019/20
Founder Institute Scale-up Programme 2020
London & Partners 2021
Scale-up Club 2022
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