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Sumeria

Emotional Scoring to prevent & cure collection problems

Chile
Market: Financial services, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 26.04.2022
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Idea

A tech startup dedicated to emotion analysis in order to help businesses connect with their customers on a human level and improve business results through empathy.

Current Status

We have over 20 NDA signed with various companies across Latam and have run pilots, obtaining two business cases: the first one with one of the most renowned banks in Chile proving the increase in recovery rates, and the second with the biggest compensation fund.

Market

We have 5 companies willing to pay for our model (bank, financial services, conmpensation funds, among others).
257 trillion dollars is the global current debt (that’s 12 zeros). If we put 1 dollar after the other, we could make 100 trips to the sun. Since 1990 we have tripled the figure. Only in Chile,60% of households spend more than they perceive.. and this is a gigantic projected debt. worldwide speaking.. Japan, Greece, Lebanon, Cape Verde and Italy are the economies with the biggest debt.. can you imagine, if in Chile "we are ok"... ¿how could it be with the more than 80 countries under us?

Problem or Opportunity

Latin America is the most indebted region among developing countries. More than 50% of Latinos are in debt, on average, 3 times their average monthly income. Risk and collections departments have loss rates ranging from 3% to 15% of their portfolio users who will never pay, but what is more worrisome is the correlation between debt and mental health. In general, the collection experience is invasive and in some cases even reported as harassment. The problem is that the same strategy is applied to all defaulters equally and emotions are left aside.

Solution (product or service)

We are the creators of Emotional Scoring©️, the first predictive model of artificial intelligence that allows estimating the probability of success for sales processes, collections, communication campaigns, and the origination of financial products. We are a SaaS that optimizes customer interaction processes through the personalized assignment of executives, speech suggestions, the best time to make contact, and prioritization of customer management. Understanding your customer's emotions and connecting with empathy can drive better results.

Competitors

Companies offering credit history consultation(as Buró de Crédito, Círculo de Crédito and symend).

Advantages or differentiators

We are different because we are not only adding the mental health of users in the rating formula, but we are suggesting companies on how to adress correctly their customer to obtain more reach and return rates

Finance

We are working on a pricing structure of $0,45usd per user/per month, but are still working this out with the potential customers that are willing to pay for our software

Business model

Our business model is B2B and monetization is based on charging individually for each consultation made by the client to generate Scoring as a Service (Saas). We have three types of consultations at the same price and different pricing packages according to the volume of consultations required by the client. The types of consultations are -Generation of emotional profiles -Classification of clients based on anthropological definitions -Suggestions for personalized treatments: personalized assignment of the executive, differentiated script, suggestion for the best time of interaction.

Money will be spent on

Growth, Sales and marketing

Offer for investor

5-10%

Team or Management

Risks

We are discovering that the worldwide debt, because of the pandemic, is increasing at a fast peace.. and the big risk is that we do not accelerate fast enough or do not respond correctly to the increasing demand

Incubation/Acceleration programs accomplishment

2016:
Everis. Silicon Valley, USA.
Semilla Expande CORFO.
2018:
FinnoSummit. Mexico.
Parallel 18. Puerto Rico.
2020:
Mass Challenge. Mexico.
2021:
Start Up Chile - Growth. Chile.
Bizmatch. Colombia.
Laboratorio de Inclusión Financiera, CAF. Colombia.
2022:
Startup Olé. Chile.
StartCo. Colombia

Won the competition and other awards

We where selected as Top 3 in Startup Olé in Spain, finalist in 2 place in "actitud everis" (Chile) winning 2 weeks in Silicon Valley in 2017, 1st place in Latam Digital as the best app for geolocalization 2018 and we traveled to Colombia to recieve the price, Finalist in FinnSummit (Biggest Fintech event in Ciudad de Mexico), Paralell 18, MassChallenge in Ciudad de México in 2020. Fnalist from the Entrepreneurship Worldcup (organized by GEN)
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
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Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
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