We are the "Blinkist for parents". We source parenting content from the world top experts, boil it down to the essence and create short audio formats that make parenting easier.
Parents can listen to our audio content via a web-based platform. We have audio courses, individual inputs and inspirations. All sessions are bite-size, so parents can easily listen to them as part of their daily routines.
>> The company is incorporated ✅ >> We have problem-solution fit ✅ >> Our product is on the market since March 2021 (= web platform with more than 100 audio sessions on parenting) ✅ >> We have the first paying customers (B2C subscription) ✅ >> First business angel round closed in spring 2021 ✅
Problem or Opportunity
We asked over 1,500 parents and 75 percent find family life challenging. 80 percent of parents are actively looking for parenting support. But parents don’t have time to read books, take online classes or go to seminars.
At the same time, audio content is gaining traction in many spaces (Blinkist = knowledge, Headspace/Calm = meditation, femtasy = erotic content for women). We are building the app for parents to rely on when raising their kids.
Solution (product or service)
Our solution: FamilyPunk is the digital coach for busy parents. We source parenting content from the world top experts, boil it down to the essence and create short audio formats. In our audio format, we provide parents with knowledge, strategies and a positive mindset to raise their kids.
We offer our content on a web-based platform. We have audio courses, individual inputs and inspirations. All Sessions are bite-size, so parents can easily listen to them as part of their daily routines.
The competition in ParentTech is focused more on community-building or baby and child content (e.g. community: Momunity, mello, barrio // baby and child content: kinedu, babycenter, keleya).
We focus on content for the parents. Our secret sauce is content “to-go” that changes parenting habits sustainably and makes families happier.
Alternatives to FamilyPunk are blogs, books, online magazines and podcasts on parenting.
Advantages or differentiators
Key value proposition: - Bite-size content - Trusted source: created by parents and experts - No fluff: tips for working moms and dads - No more googling for parenting tips - Grow as a parent "on the side": audio can be listened to while doing other things
Revenue stream 1: B2C subscription for our audio content (comparable to most other content start-ups). Future second revenue stream: revenue from 1:1 virtual coaching (via telephone/video conference) offered by FamilyPunk parenting coaches.
Pricing structure (current): 11,90€ per month for a monthly subscription 8,90€ per month for a quarterly subscription, paid on a quarterly basis 5,90€ per month for an annual subscription, paid on an annual basis
Cost structure: - Marketing (marketing budget) - Salaries - Production cost for audio content
Current business model: focus on B2C subscription for the content- Future: expansion to include B2C pay-per-coaching (delivered by parenting coaches).
Future: expand to B2B to offer FamilyPunk as part of family/employee wellbeing initiatives and a benefit portfolio.
Channels: focus on online channels such as social paid and influencer marketing plus referral in the future.
Money will be spent on
>> Building our own app >> Producing more content, also in English >> Marketing budget >> Salaries (CEO, CPO, CMO, CTO, Chief Parenting Expert)