Photo - FamilyPunk
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FamilyPunk

FamilyPunk is the digital coach for parents.

Germany
Market: Auto Maintenance
Stage of the project: Prototype or product is ready

Date of last change: 13.06.2021
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Idea

We are the "Blinkist for parents". We source parenting content from the world top experts, boil it down to the essence and create short audio formats that make parenting easier.

Parents can listen to our audio content via a web-based platform. We have audio courses, individual inputs and inspirations. All sessions are bite-size, so parents can easily listen to them as part of their daily routines.

Current Status

>> The company is incorporated ✅
>> We have problem-solution fit ✅
>> Our product is on the market since March 2021 (= web platform with more than 100 audio sessions on parenting) ✅
>> We have the first paying customers (B2C subscription) ✅
>> First business angel round closed in spring 2021 ✅

Problem or Opportunity

We asked over 1,500 parents and 75 percent find family life challenging.
80 percent of parents are actively looking for parenting support. But parents don’t have time to read books, take online classes or go to seminars.

At the same time, audio content is gaining traction in many spaces (Blinkist = knowledge, Headspace/Calm = meditation, femtasy = erotic content for women). We are building the app for parents to rely on when raising their kids.

Solution (product or service)

Our solution: FamilyPunk is the digital coach for busy parents. We source parenting content from the world top experts, boil it down to the essence and create short audio formats. In our audio format, we provide parents with knowledge, strategies and a positive mindset to raise their kids.

We offer our content on a web-based platform. We have audio courses, individual inputs and inspirations. All Sessions are bite-size, so parents can easily listen to them as part of their daily routines.

Competitors

The competition in ParentTech is focused more on community-building or baby and child content (e.g. community: Momunity, mello, barrio // baby and child content: kinedu, babycenter, keleya).

We focus on content for the parents. Our secret sauce is content “to-go” that changes parenting habits sustainably and makes families happier.

Alternatives to FamilyPunk are blogs, books, online magazines and podcasts on parenting.

Advantages or differentiators

Key value proposition:
- Bite-size content
- Trusted source: created by parents and experts
- No fluff: tips for working moms and dads
- No more googling for parenting tips
- Grow as a parent "on the side": audio can be listened to while doing other things

Finance

Revenue stream 1: B2C subscription for our audio content (comparable to most other content start-ups).
Future second revenue stream: revenue from 1:1 virtual coaching (via telephone/video conference) offered by FamilyPunk parenting coaches.

Pricing structure (current):
11,90€ per month for a monthly subscription
8,90€ per month for a quarterly subscription, paid on a quarterly basis
5,90€ per month for an annual subscription, paid on an annual basis

Cost structure:
- Marketing (marketing budget)
- Salaries
- Production cost for audio content

Business model

Current business model: focus on B2C subscription for the content-
Future: expansion to include B2C pay-per-coaching (delivered by parenting coaches).

Future: expand to B2B to offer FamilyPunk as part of family/employee wellbeing initiatives and a benefit portfolio.

Channels: focus on online channels such as social paid and influencer marketing plus referral in the future.

Money will be spent on

>> Building our own app
>> Producing more content, also in English
>> Marketing budget
>> Salaries (CEO, CPO, CMO, CTO, Chief Parenting Expert)

Team or Management

Incubation/Acceleration programs accomplishment

>> Grace - Accelerator Female Enterpreneurship (Accelerator)
>> Media Lab Bayern - Startup Fellowshop 2020
>> LMU EC Accelerator
>> Grow F / Female Founders Accelerator

Photos

Photo 1 - FamilyPunk is the digital coach for parents.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
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