ZENOO is pet health and wellness brand. Our core business model is healthy human grade personalised food subscription service for dogs (and cats in the near future)
Just launched in Poland - gaining 20 new subscribers per week and growing.
Problem or Opportunity
We started off with a dog health problem. Commercial food is overloaded with CARBOHYDRATES. This means bad health and related issues. Most commercial dog food contains 40-60% of carbs. And this causes severe illnesses. Dog life span has shrank by 50% on average since kibble food has been introduced to the market. Diabetes among dogs has risen over 900% since the year 2000. 1 in 2 dogs get cancer in EU and USA over the course of their lives. And it's all largely due to bad nutrition.
Solution (product or service)
Our solution is healthy, balanced RAW food, which is fresh, super premium quality and most importantly containing just the right amount of CARBOHYDRATES for perfectly balanced dogs nutrition. We use Human Grade meat and other super food ingredients. We maintain 99% nutritional value by using most advanced food preservation technology - Freeze Drying.
Subscription base - order once - pay monthly. AOV ±90 EUR LTV ±500-600 EUR CAC ±35-60 EUR