Babystore.ae

Babystore.ae , one of the leading online baby stores in UAE aims to grow into a platform that provides moms of mena region with Community+Content+Commerce.

www.babystore.ae is a running e-commerce platform with over 11000 customers and more than 100% growth in Sales Turnover from 2019 to 2020 with the same marketing budget.

Target Audience

Babystore Aims to reach out to mothers in the MENA region : (Around 200M)
Total Addressable Market size : 8b USD

Unavailability of a unified platform that integrates Commerce, Content and Community for the Mena Moms.
Babystore.ae aims to solve this problem and onboard as many users as possible becoming the first“Community + Commerce + Content” centric
Platform that rewards moms for helping other moms.

Babystore will help moms with their motherhood journey by

1. Discover Content, Community & Products
2. Connect Users with Educational Experts
3. Journey starts with prepregnancy
4. Subscription Model
5. Connect users with healthcare practitioners
6. Data Driven : Will Capture 1stparty data for Consumer Insights & Behaviour

In the Ecommerce Sector the Existing Competitors are

1. Mumzworld.com
2. firstcry.ae
3. Amazon.ae
4. Noon.com

Advantages

1. Since it's a “Community + Commerce + Content” Platform, User behaviour can be analyzed and insights can be fetched from different platforms to serve the other.

Differentiators

All current e-commerce platforms are aimed at only selling to moms, we are taking up a holistic approach and becoming a day-to-day partner in a mom's parenthood journey.

Revenue Streams will be as follows

1. E-commerce Purchases
2. Subscription Model
3. Brand monetization
4. Community monetization

Business Model will be as described below

1. Dedicated E-commerce platform
2. Integrated Community platform that will encourage moms to help and support each other by providing a reward system
3. A Content engine that aggregate curated content for moms in English and. Arabic

Tech Development and Customer Aquistion

Willing to give up 20%

Risks.

Unless aggressive online & offline marketing is not done, adoption of this app could take a while. Hence a 360-degree marketing approach is required for app adoption.
We would also require proper segmentation of funds for the acquisition and retention of users.

None.

I have been nominated as one of the 50 leading women in retail by the RETAIL ME magazine.