Babystore.ae , one of the leading online baby stores in UAE aims to grow into a platform that provides moms of mena region with Community+Content+Commerce.
www.babystore.ae is a running e-commerce platform with over 11000 customers and more than 100% growth in Sales Turnover from 2019 to 2020 with the same marketing budget.
Babystore Aims to reach out to mothers in the MENA region : (Around 200M) Total Addressable Market size : 8b USD
Problem or Opportunity
Unavailability of a unified platform that integrates Commerce, Content and Community for the Mena Moms. Babystore.ae aims to solve this problem and onboard as many users as possible becoming the first“Community + Commerce + Content” centric Platform that rewards moms for helping other moms.
Solution (product or service)
Babystore will help moms with their motherhood journey by
1. Discover Content, Community & Products 2. Connect Users with Educational Experts 3. Journey starts with prepregnancy 4. Subscription Model 5. Connect users with healthcare practitioners 6. Data Driven : Will Capture 1stparty data for Consumer Insights & Behaviour
In the Ecommerce Sector the Existing Competitors are
1. Since it's a “Community + Commerce + Content” Platform, User behaviour can be analyzed and insights can be fetched from different platforms to serve the other.
All current e-commerce platforms are aimed at only selling to moms, we are taking up a holistic approach and becoming a day-to-day partner in a mom's parenthood journey.
Revenue Streams will be as follows
1. E-commerce Purchases 2. Subscription Model 3. Brand monetization 4. Community monetization
Business Model will be as described below
1. Dedicated E-commerce platform 2. Integrated Community platform that will encourage moms to help and support each other by providing a reward system 3. A Content engine that aggregate curated content for moms in English and. Arabic
Unless aggressive online & offline marketing is not done, adoption of this app could take a while. Hence a 360-degree marketing approach is required for app adoption. We would also require proper segmentation of funds for the acquisition and retention of users.
Incubation/Acceleration programs accomplishment
Won the competition and other awards
I have been nominated as one of the 50 leading women in retail by the RETAIL ME magazine.