52266
Appieatz
On-demand ordering & delivery service
Nigeria
Market: Logistics and warehouses, Food industry
Stage of the project: Operating business
Date of last change: 01.06.2021
Nigeria
Market: Logistics and warehouses, Food industry
Stage of the project: Operating business
Date of last change: 01.06.2021
Idea
Appieatz is an on demand ordering and delivery service that makes it easier for users to order affordable meals & groceries from restaurants and brands within their location and have delivered within 30 mins.
Current Status
1. Got $300,000 credits from IBM, free money!
2. Released for restaurants to receive orders called Appieatz Merchant App
3. Got featured in start-up pills best apps to follow in 2021
4. Hired an amazing developer on contract . Remote in India.
5. Risen 7000 points on crunchbase company ranking in Q1 (2021)
6. new hires last month to operations and logistics
7. new Partneships with logistics companies to optimise fast deliveries
Market
1.College students and young adults
2. Parents
3. Working Professionals
Most of the online food delivery demands come fr om the age group of 18-40 years whereby 65 % of the target market are below 35 years of age. The female seems to outnumber the number of males in this composition. The target generation are the millenials who are more internet savvy, selective , confident and impatient. A characteristic many millenials share is leading a busy on-the-go lifestyles. The most recent key to convenience is delivery. They use social and mobile media to get recommendations and make decisions about wh ere they are going to dine. They expect good quality food at reasonable prices, a departure from the super-sized, all-you-can-eat tactics that worked on previous generations. Millennials greatly value their friends’ opinions when making decisions, hence it is advisable to spend less on new marketing and capitalizing more on your existing customer base.
With an increasing number of people being productively employed in lucrative industries, they have increased their living standards and made their wallets fatter too. The target group are mainly the middle income segment who have a higher disposable income.
2. Parents
3. Working Professionals
Most of the online food delivery demands come fr om the age group of 18-40 years whereby 65 % of the target market are below 35 years of age. The female seems to outnumber the number of males in this composition. The target generation are the millenials who are more internet savvy, selective , confident and impatient. A characteristic many millenials share is leading a busy on-the-go lifestyles. The most recent key to convenience is delivery. They use social and mobile media to get recommendations and make decisions about wh ere they are going to dine. They expect good quality food at reasonable prices, a departure from the super-sized, all-you-can-eat tactics that worked on previous generations. Millennials greatly value their friends’ opinions when making decisions, hence it is advisable to spend less on new marketing and capitalizing more on your existing customer base.
With an increasing number of people being productively employed in lucrative industries, they have increased their living standards and made their wallets fatter too. The target group are mainly the middle income segment who have a higher disposable income.
Problem or Opportunity
1. Existing food ordering apps all have the same chain restaurants and same pricy meals not affordable to low & middle-income earners
2. Existing competitors apps cannot usually never fulfill orders on time.
3. Existing competitors are making it hard for local restaurants with high percentage commissions on orders
4. Businesses organisations and restaurants need on-demand delivery service daily and will pay for it .
2. Existing competitors apps cannot usually never fulfill orders on time.
3. Existing competitors are making it hard for local restaurants with high percentage commissions on orders
4. Businesses organisations and restaurants need on-demand delivery service daily and will pay for it .
Solution (product or service)
Appieatz is an on demand ordering and delivery service that makes it easier for users to order delicious affordable meals from restaurants wihin their location
Competitors
Jumia Food
Uber Eats
Bolt Food
Glovo
Grubhub
Uber Eats
Bolt Food
Glovo
Grubhub
Advantages or differentiators
Lower merchant percentage and additional logistics incentives
Faster delivery time and more delivery partners
Exclusive restaurants and food vendors
Widest variety of local cuisines
Easy to use and great user experience on both web and mobile
Additional on-demand delivery services support for restaurants and vendors
Amazing food combo promotions exclusive on Appieatz
Faster delivery time and more delivery partners
Exclusive restaurants and food vendors
Widest variety of local cuisines
Easy to use and great user experience on both web and mobile
Additional on-demand delivery services support for restaurants and vendors
Amazing food combo promotions exclusive on Appieatz
Finance
Revenue Streams
% commission on each order received
% commissions on every dispatch
in-app adverts for vendors and merchants
Fixed cost :
Website ,Mobile App engineers, Server /Subscriptions/ Web Admin, Office / office stationery , Management Salaries. Delivery Merchandise (Bags, Shirts, facemasks) etc, Delivery Bicycles, Salaries & Wages
Variable Cost: Marketing ,Temporary Hires,Miscellaneous. sales personnel
% commission on each order received
% commissions on every dispatch
in-app adverts for vendors and merchants
Fixed cost :
Website ,Mobile App engineers, Server /Subscriptions/ Web Admin, Office / office stationery , Management Salaries. Delivery Merchandise (Bags, Shirts, facemasks) etc, Delivery Bicycles, Salaries & Wages
Variable Cost: Marketing ,Temporary Hires,Miscellaneous. sales personnel
Business model
High Level Concept
A user friendly app where users can order for pickup affordable meals, groceries, laundry and have them delivered within 30mins
A user friendly app where users can order for pickup affordable meals, groceries, laundry and have them delivered within 30mins
Money will be spent on
Create digital campaigns, product activations and optimise our user acquisition strategy
Get 500,000 downloads .
Hire experienced marketing Vice president
Improve our technology stack
Buy branded merchandise and packaging materials
Rent office and buy computers for staff.
Pay Operational cost and customer support costs
Scale into 5 more cities by Q3/Q4
Get 500,000 downloads .
Hire experienced marketing Vice president
Improve our technology stack
Buy branded merchandise and packaging materials
Rent office and buy computers for staff.
Pay Operational cost and customer support costs
Scale into 5 more cities by Q3/Q4
Offer for investor
Am looking to raise $500,000 and am offering up to 10% of Appieatz for equity at $5m valuation
Team or Management
Risks
Running out of money
Incubation/Acceleration programs accomplishment
Google startups
Won the competition and other awards
101 Best Web Apps Startups Worth A Follow In 2021
These Are The Top 101 Restaurant Startups to Follow in 2021
73 Innovative Organic Food Startups Worth A Follow In 2021
101 Innovative Mobile Apps Startups Worth A Follow In 2021
101 Of The Best Marketplace Startups To Watch Out For In 2021
Appieatz was nicknamed the " foodie app" on social media
Photos
Product Video
Presentation
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