Appieatz is an on demand ordering and delivery service that makes it easier for users to order affordable meals & groceries from restaurants and brands within their location and have delivered within 30 mins.
1. Got $300,000 credits from IBM, free money!
2. Released for restaurants to receive orders called Appieatz Merchant App
3. Got featured in start-up pills best apps to follow in 2021
4. Hired an amazing developer on contract . Remote in India.
5. Risen 7000 points on crunchbase company ranking in Q1 (2021)
6. new hires last month to operations and logistics
7. new Partneships with logistics companies to optimise fast deliveries
1.College students and young adults
3. Working Professionals
Most of the online food delivery demands come fr om the age group of 18-40 years whereby 65 % of the target market are below 35 years of age. The female seems to outnumber the number of males in this composition. The target generation are the millenials who are more internet savvy, selective , confident and impatient. A characteristic many millenials share is leading a busy on-the-go lifestyles. The most recent key to convenience is delivery. They use social and mobile media to get recommendations and make decisions about wh ere they are going to dine. They expect good quality food at reasonable prices, a departure from the super-sized, all-you-can-eat tactics that worked on previous generations. Millennials greatly value their friends’ opinions when making decisions, hence it is advisable to spend less on new marketing and capitalizing more on your existing customer base.
With an increasing number of people being productively employed in lucrative industries, they have increased their living standards and made their wallets fatter too. The target group are mainly the middle income segment who have a higher disposable income.
Problem or Opportunity
1. Existing food ordering apps all have the same chain restaurants and same pricy meals not affordable to low & middle-income earners
2. Existing competitors apps cannot usually never fulfill orders on time.
3. Existing competitors are making it hard for local restaurants with high percentage commissions on orders
4. Businesses organisations and restaurants need on-demand delivery service daily and will pay for it .
Advantages or differentiators
Lower merchant percentage and additional logistics incentives
Faster delivery time and more delivery partners
Exclusive restaurants and food vendors
Widest variety of local cuisines
Easy to use and great user experience on both web and mobile
Additional on-demand delivery services support for restaurants and vendors
Amazing food combo promotions exclusive on Appieatz
% commission on each order received
% commissions on every dispatch
in-app adverts for vendors and merchants