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Mr Right Underwear

Patented men's health underwear

Australia
Market: Medicine, Production, Tourism, sport
Stage of the project: Prototype or product is ready

Date of last change: 07.12.2021
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Idea

Patented men's health underwear neither chafing nor overheating as 'Heat can reduce sperm count and testosterone production'--University of Wisconsin.

Current Status

We have tried different designs of men's underwear and we are still testing.
Facebook over 1200 followers.
https://www.facebook.com/MrRightUnderwear/
Youtube over 14000 views.
https://www.youtube.com/watch?v=lRBjFNUwC2w
Last financial year sales about $23,000.

Market

In 2014, 21,827,000 people bought men’s underwear in Australia–Roy Morgan Research
http://www.roymorgan.com/findings/5812-home-brands-triumph-in-aussie-underwear-departments-201409182243
The men’s garment market in China was worth RMB572.6 billion in 2018, an annual increase of 6.5% -- Hong Kong Trade Development Council
https://hkmb.hktdc.com/en/1X002L72/hktdc-research/China%E2%80%99s-Garment-Market

Problem or Opportunity

Problem of men’s underwear:
Boxers can be bad, especially for sports, due to lack of support leading to chafing.
Briefs and boxer briefs provide excellent support as they tight up, but the tight up could overheat down under and cause other health-related issues. Heat can reduce certain hormone production and sperm count.
Each year more than 130 million babies are born in the world. The health of a baby at the moment of fertilization is a key determinant of subsequent health and intelligence and well-being.

Solution (product or service)

Mr Right Underwear is from boxer briefs for no chafing,applying chimney effect through the left and right creases of the groin and the butt crack of the wearer to reduce down under temperature naturally.

Competitors

snowball underwear: https://www.snowballsunderwear.com/
Nike,CK,etc.

Advantages or differentiators

snowball underwear using icy bags to cool down under,users have to change the bags each hour.
None of other competitors have patented design.

Finance

Manufacturing in China about USD$2/each, online sell worldwide about USD $10~25 each

Business model

Manufacturing in China about USD$2/each, online sell worldwide at penetrating prices about USD $10~25 each, marketing mainly at social media, online news.

Money will be spent on

$300,000: manufacturing different designs and fabric to test market.
$700,000: setting up office and warehouse,hiring few employees in China.
$1,000,000: marketing.
Money spending can be changed and must be agreed by funders.

Offer for investor

20% of our business

Team or Management

Risks

Not many people know about men's underwear affecting health and future babies.

Incubation/Acceleration programs accomplishment

No

Won the competition and other awards

Mr Right Underwear is 2020 Finalist of Local Business Awards in Central Coast NSW Australia.

Invention/Patent

Australia patent number 2011236066
China patent number ZL 2016 2 0780937.X

Photos

Photo 1 - Patented men's health underwear

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation