Patented men's health underwear neither chafing nor overheating as 'Heat can reduce sperm count and testosterone production'--University of Wisconsin.
Current Status
We have tried different designs of men's underwear and we are still testing.
Facebook over 1200 followers.
https://www.facebook.com/MrRightUnderwear/
Youtube over 14000 views.
https://www.youtube.com/watch?v=lRBjFNUwC2w
Last financial year sales about $23,000.
Market
In 2014, 21,827,000 people bought men’s underwear in Australia–Roy Morgan Research
http://www.roymorgan.com/findings/5812-home-brands-triumph-in-aussie-underwear-departments-201409182243
The men’s garment market in China was worth RMB572.6 billion in 2018, an annual increase of 6.5% -- Hong Kong Trade Development Council
https://hkmb.hktdc.com/en/1X002L72/hktdc-research/China%E2%80%99s-Garment-Market
Problem or Opportunity
Problem of men’s underwear:
Boxers can be bad, especially for sports, due to lack of support leading to chafing.
Briefs and boxer briefs provide excellent support as they tight up, but the tight up could overheat down under and cause other health-related issues. Heat can reduce certain hormone production and sperm count.
Each year more than 130 million babies are born in the world. The health of a baby at the moment of fertilization is a key determinant of subsequent health and intelligence and well-being.
Solution (product or service)
Mr Right Underwear is from boxer briefs for no chafing,applying chimney effect through the left and right creases of the groin and the butt crack of the wearer to reduce down under temperature naturally.
snowball underwear using icy bags to cool down under,users have to change the bags each hour.
None of other competitors have patented design.
Finance
Manufacturing in China about USD$2/each, online sell worldwide about USD $10~25 each
Business model
Manufacturing in China about USD$2/each, online sell worldwide at penetrating prices about USD $10~25 each, marketing mainly at social media, online news.
Money will be spent on
$300,000: manufacturing different designs and fabric to test market.
$700,000: setting up office and warehouse,hiring few employees in China.
$1,000,000: marketing.
Money spending can be changed and must be agreed by funders.