ViteSicure is sustainable, instant and self-service life protection for financially vulnerable people with a proposition aligned to their new buying habits thanks to our open API cloud based platform
Current Status
We are were customers are. We promote Lead Generation Process based on a different digital communication approach through experiments (sprints). Retargeting funnels; Marketing automation funnel; Protection Calculator for education to protection;
Partnership with Facile.it and Segugio.it; mioassicuratore.it and AltroConsumo Connect (insurance distributor for the biggest Italian Consumer Association). Launch of the charity activity «Polizza Sospesa» is in place. We are also an international success case for TrustPilot.
Problem or Opportunity
THE PROTECTION GAP (at the breadwinner's death) is worldwide
problem caused by the impact of economic crisis. In Italy 48% of people
have no savings and 6% have a life insurance protection policy. Life
insurers, focused on savings products, ignore financially vulnerable
families .Insurers' offer is NOT aligned with families’ needs and new buying habits. The current processes are complicated, outdated, leaving millions financially ignored and vulnerable.
Solution (product or service)
viteSicure is a lean start up that distinguish in the competition arena for the need based selling approach thanks to our FULL OPEN API cliud based technology. We do lead generation and not product marketing. viteSicure offers an innovative unique user experience: in 3 minute and a unique process, customers buy and download online affordable protection policy. viteSicure is the first self-serve life case in EU for life
insurance protection.
Business model
We distribute B2C (lead generation, retargerting, affiliation, native, automation) and B2B2C simple life powered by insurance products to specific targets of customers at identified trigger points in their life. Products are developed directly with RGA, global reinsurance company.
It is comparable to a subscription model: policies last on average 19 years and we earn recurrent commissions so the long term value is x6 compared to customers acquisition costs.
