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Skazavria

Russia, Moscow city
Market: Education, training, Entertainment
Stage of the project: Operating business

Date of last change: 17.11.2021
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Idea

Skazavria is a generator of individual interactive fairy tales for children from 2 to 7 years old. You are able to choose a bedtime audio story, an educational tale or go on an exciting journey with your child as the main character.

Current Status

Paid version was launched in May 2021, updated in July 2021 and is still being tested. We are testing new marketing hypotheses currently, looking for ways to increase the conversion to subscriptions.

Problem or Opportunity

1. Parents spend too little time with their children
2. Children are addicted to gadgets from an early age
3. Insecure content on the Internet, which can't be controlled even with parental restrictions settings
4. It is difficult to get a child to read, it can be challenging to come up with new fairy tales every day

Solution (product or service)

1. The application is intended for joint use with a parent, including questions for discussion after reading, which will assist in understanding the text better, help parents to know their children better, and will also help the child to get used to constant communication and will create their own little ritual.
2. Each stage of interaction requires the attention of the parent, which increases the level of control and reduces the burden on the child.
3. Each fairy tale is checked by full-time child psychologists, a Montessori teacher and guidance counselor and a parent focus group.
4. Thanks to generator, a new fairy tale can be created every day, and the forks in the plot will turn reading into a journey.

Competitors

MySkazaka, Storytell & other book apps, Youtube kids, Books, Cartoons

Business model

Subscription with 7 day trial at App Store & Google Play, 269 Russian rubbles per month
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Invested in previous rounds, $
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