Upstreet

Upstreet is a fast-growing start-up offering companies a unique loyalty program. Unlike typical loyalty programs, Upstreet facilitates a fractional share ownership program between companies and their customers. E.g., Currently, when a customer $100 at Marley Spoon, they can earn $2 worth of fractional shares at Marley Spoon. The Upstreet platform helps to create “true loyalty”, as proven by research, and allows customers to earn shares while they shop, at no extra cost!

- 11 signed up and live partner companies (8 ASX listed // 3 unlisted)
- 1200+ users on the platform
- $70,000+ GMV processed in 3 months
- $2,500 in shares awarded to users
- 80% opening rate on transactional emails
- Strong pipeline with 40 hot leads to reach 50 clients by end of Q1 2021
- New client verbally confirmed (ASX listed) with the potential of 100k user + $1m ARR for Upstreet.

Upstreet is a two-sided market model and we are creating long-lasting loyalty between companies and customers; therefore we are looking for companies which produce critical supplies locally for Australia and customers which would buy those products because of e.g. the best price point regardless where produced.
Targeted customers are: listed on the stock exchange, B2C / DtC, strong brand but also in a commoditised industry with fierce competition.

Current loyalty programs are transactional, they don’t promote true loyalty due to a focus on points or cashback. That results in increased price sensitivity and bargain hunter mentality, with embedded friction with the requirement
to swipe a loyalty card. A report from the consumer protection agency about loyalty programs highlights difficulties to redeem
points, customer data usage and privacy, demonstrating the industry is ripe for disruption with a customer-centric approach. While companies spend margin to win business, without earning loyalty. Both problems can be fixed by
rewarding customers with shares as they spend; and benefiting the companies with higher sales, lower churn rates, higher customer engagement and creating wealth for the customer.

Upstreet is a share loyalty solution. We offer partner companies (listed public companies) a frictionless solution to incentivise their customers with shares in the company instead of points, gift cards or other loyalty means.
Upstreet manages the whole process, from discovering the purchase (through bank account and card linking), buying the shares on the stock market, to running the investment fund for the customer

1) Freq. flyer programs
2) Cashrewards
3) SuperSuper

Above build "spurious loyalty", if the program is discontinued or a bigger discount is offered, customers will churn.
With Upstreet, companies can build "true loyalty" which means customers both love and purchase the brand regularly.

Rev1: Service fees for share reward solution
Rev2: Service fees for data analytics, insights creation and action definition
Rev3: Marketing platform for new customer acquisition
Rev4: Brokerage (buy and sell shares with upstreet)
Rev5: Fees from Fund Management

Cost1: Per user per month for Fund Management
Cost2: Per user per month for account linking tech
Cost3: Per transaction (card linking)
Cost4: Staff
Cost5: Tech

Upstreet is an ingredients brand (like Intel Inside / Gore tex) and offers a "turnkey share loyalty solution to listed and unlisted companies".
We are heavily focusing on customer (company) acquisition with the logic that the companies promote their rewards product to their customers which will become Upstreet users - so far this has been true for our partner companies Marley Spoon and Mighty Craft.
We are measuring: Partner Companies (11), User 1200, Tx 900, GMV 77k, Rewards invested in shares 2.5k

Product development, marketing and rollout in one overseas market

We are looking for strategic investors who can add 1-2m US (2-4%) to our seed round for international expansion. We are looking for investors with a gigantic network to CxOs of listed and unlisted potential clients to sign up more companies to the platform and reach hyper growth stage.

Users don't understand the value prop and don't get to the tipping point to be more loyal. What is the tipping point is 1k dollar it will take a very long time to create this and the user just wouldn't stay onboard for that long.

Antler VC, Sydney Cohort 1, 2019

no