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#RockMyPost

Play to the people.

Argentina
Market: Entertainment, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 15.11.2020
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Idea

#RockMyPost gives the play to the people and creates a live ranking chart to create a community for fans clubs and help artists to better engage with them, boost songs promotion and increase revenue.

Current Status

We are the first interactive live stream on Youtube totally automatic thanks people´s choice and AI.

We have +4.000 hours of stream always on Youtube with the first urban music live ranking called Yourbans together with Vorterix.com (a big digital media in Argentina).
We grew +15k subscribers since last march.
Fans voted +3k songs with 12 min average time spent on stream.
#RockMyPost increase +30% Youtube channels watch time and keeps fans always engage for performance marketing.

Actually we are dealing with artists and record labels to do the same on their own Youtube channels to keep fans engage also while the artist sleeps.

Market

Music industry
Artists
Labels
Sponsors for branded rankings.

Problem or Opportunity

We are listening to music more than ever in human being. And we are releasing more music too.
Actually it´s a big deal being an artist but everyday is more complicated to get discovered.
So labels and managers promote their own artists including them in popular dj curated playlists, algorithmic playlists and arranging interviews with other medias. But there´s a limit because the artist need to rest.
Meanwhile their fans are actually on their Youtube channels but it´s very difficult to feed it with new releases everyday.
The audience is already there. There´s a big opportunity filling those empty times to keep the audience always engage.

Solution (product or service)

#RockMyPost is a meeting point for fans where they already are.

Competitors

Algorithmic playlists
DJ curated playlists

Advantages or differentiators

We are the best of both worlds: human curatorship and big learnings thanks people´s song votes.

With any song request we deeply understand the social soundtracking pulse and help artists better get discovered and take advantage of their own media.

Finance

Revenue streams:
In last august we improve our business model from sponsorship on current streams to the purpose on improve their own media. We started to target artists and labels. We already made technical demo stream and we are dealing to start in a Youtube channel with 1.8k subscribers.

Cost structure: usd3k

Business model

Revenue sharing with artists and labels.

Sponsorship on current streams.

Money will be spent on

B2B sales
Marketing and promotion
Improve core algorithm
Monthly technical support

Offer for investor

We are looking for a partner to help us go faster in music / entertainment industry.
More than money, a shared vision.

We are asking usd150k in exchange of 8% equity.

In exchange we are inviting the investor to take part in the music promotion revolution and be part of the audio branding next era.

Team or Management

Risks

Music fans movement from Youtube to Twitch.

Incubation/Acceleration programs accomplishment

Self made til now

Won the competition and other awards

In 2018 #RockMyPost was awarded Top5 Buenos Aires startups and took part of the commercial mission to Slush in Finland.
In 2020 we were awarded as Argentina Top10 Startups in the Entrepreneurship World Cup (EWC2020).

Photos

Photo 1 - Play to the people.
Photo 2 - Play to the people.
Photo 3 - Play to the people.
Photo 4 - Play to the people.
Photo 5 - Play to the people.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video