The concept of our device is by increasing one’s size or volume to such a point it is possible to keep a skier/snowboarder/mountaineer on the surface of an avalanche. We went to the foremost experts – in Davos Switzerland where the device was tested successfully. With such an important discovery our founders felt compelled to bring this invention to the light and insure it was available for those who might need it.
Current Status
The product is developed and units are currently being sold. Since we just started selling, there have been 8 units purchased so far. In the process of building out our channel model.
Market
The global snowboard equipment market is expected to reach USD 352.01 Billion by 2023. While not all boarders are in our target market, 10% are dedicated back country riders. Adding in mountaineering, snowmobiling, skiing, etc. then we get a very large TAM of $20B and quickly growing.
Problem or Opportunity
Lack of proper and sophisticated gear on market provides a huge opportunity for a safer solution, specifically protecting the neck against blunt force trauma while keeping the user at the top of the avalanche.
Solution (product or service)
Our device- best in class mountaineering safety gear- increases one’s size or volume to such a point it is possible to keep askier/snowboarder/mountaineer on the surface of an avalanche. We went to the foremost experts – in Davos Switzerland where the device was tested successfully. With such an important discovery our founders felt compelled to bring this invention to light and insure it was available for explorers everywhere
Competitors
black diamond, a few others. However we are unique from a product perspective- both in deployment and quality of safety.
Advantages or differentiators
Not in backpack, better neck protection as mentioned above. Proven results with the Swiss Institute of Avalanche Study, top of class.
Finance
MSRP is $799, our cost is roughly half of this so margins are healthy. We are already selling product and expect to grow drastically soon.
Business model
manufacture our devices, sell via different channels (online and offline with influencers, partners, etc) for healthy revenue and margins.
Money will be spent on
marketing, product development, team
Offer for investor
prefer a priced round as opposed to a convertible note, but flexible and happy to discuss in person.
hardware is a tricky business- but we can mitigate risk by bringing in the right people to support a best in class product, backed by the Swiss Institute of Avalanche Study.
Incubation/Acceleration programs accomplishment
Currently working with Dave Martinez Ventures Accelerator Program
Won the competition and other awards
Swiss Institute of Avalanche Study, top of class in a study presented at Davos.