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We are on a Boat

Sustainable Boating platform

Netherlands
Market: Tourism, sport
Stage of the project: Operating business

Date of last change: 22.07.2019
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Idea

A p2p & b2c startup on a mission to make positive impact on ocean protection through sustainable boating.

A platform exclusively for eco-friendly boats.
Where you can list & book solar electric boats & experiences worldwide.

HQ in amsterdam but operating globally.

Current Status

Platform operational in scaling mode with the first bookings.
The community is growing with 10 000 users and more then 100 eco boats listed across Europe & U.S

Market

Recreational boating market worth over $230bn by 2024: global market insights, inc.

Young generations are actively looking for sustainable options.

Problem or Opportunity

PROBLEM
people love boats
but...the more motor boats we have on the water, the more polluted it becomes.
With the rise of the sharing economy, it has become easier than ever to get on a boat. any boat.
in some ways it is great to see our canals, rivers and oceans full of boats, but at the same time: the more motor boats we have on the water, the more polluted it becomes.

Solution (product or service)

A Sustainable boating platform.
refusing the listings of motor boats.
luckily, there are alternatives to motor boats,
but for some reason they have not been receiving the attention they deserve. therefore, the need to create a platform exclusively for eco-friendly boats inspired our purpose.

"weareonaboat" gives people access to a sustainable boating experience.
it's a shared economy of electrical and solar boats worldwide.

Competitors

We would love to have competitors.
We are the only global platform who refuses the listing of motor boats.

Advantages or differentiators

By renting 100% green boats, we aim to eliminate fuel costs/noise/smell and exhaust fumes.
. 
We want to give people the opportunity to experience sustainable technology hands on.
.
. In order to reduce the aforementioned environmental impact we chose non polluting, silent vessels without CO2 emissions and powered entirely by sunlight and renewable energies

COMPETITIVE ADVANTAGES
. First to market
. First to launch a boat sharing app
. First to focus on sustainable boating globally
. Memorable Design & brand
. Easy to use
. Focus not just on boats, but also people & experiences. 
. Sense of community.
. 100% guarantee that you will rent a green boat.
. Global. 
. Reviews
. Search by location & price
. Good search results


Finance

FINANCIAL PROJECTION

initially - monthly (high season)
0 euros investment and 0 paid media / just organic reach
500 visitors
30 subscribers 100 euros revenue

currently validated - monthly (high season)
200 euros investment in paid media
1000 visitors 100 subscribers 1k revenue

future investment - monthly (high season)
if 2k euros investment in paid media
1k subscribers 10k revenue

if 20k euros investment in paid media
10k subscribers 100k revenue

if 200k euros investment in paid media
100k subscribers 1m revenue

Business model

Business model currently validated
we take a 14% commission on each booking.

OPPORTUNITIES
organization of events
boat & poetry, digital detox boat day, boat & yoga, boat & wine tasting, plastic fishing, boat & meetups per topic

strategic partner model
with solar boat builders, electric motors companies, boating services.

reseller model
resell solar & electric boats, boat batteries & electric motors

sustainability consultant services
workshops & design sprints - help companies to be more sustainable

Money will be spent on

We need funding for international expansion, product development (30%), product validation (10%), customer operations (20%), Targeted Advertising (20%), Global expansion (20%).

Global Expansion / Hire and Grow the team
So far we have been growing organically with 0 funding and 0 paid media.
We believe with paid media we can have a boost and quickly scale up.

RESELLER & STRATEGIC PARTNERSHIP
We are going to spend more time and money to start and test the reseller and strategic partnerships models. So that we can scale even faster. Partnerships with solar boat builders, electric motor companies, boating services, sustainable tourism organizations, etc.

SALES & MARKETING
We are going to participate in 3 leading Yacht & Boat events per year. hiswatewater, cannes yachting festival, theyachtweek.
We’ll continue our recruiting activities of sustainable Boat Owners worldwide.
Major digital communication & Marketing campaigns.

PRODUCT VALIDATION
We’ll test our digital product in different countries, as well as further validate on both quality and speed of generating revenue.

CUSTOMER EXPERIENCE
Successful onboarding of new customers, customer management and customer consultancy to ensure customer retention.
Approach sustainable boat owners worldwide.

PRODUCT DEVELOPMENT
Improve current Boat rental platform features.
Launch v2.0 of boat sharing app focus on Social Boating.

TEAM
Extend our product, business and operations team directly with a Global Business Developer. Soon we’ll need an app developer and Marketing & operations managers. End of summer we’ll add a CTO to our team to prepare for the scaling phase.

Offer for investor

10% for 100K

Risks

There's the risk that people don't care about sustainable options. But we are on a mission to change that and educate people the benefits of choosing sustainable boats.

Incubation/Acceleration programs accomplishment

Web Summit: Startup Alpha Program

Won the competition and other awards

Fwa mobile of the day
win interaction awards - connecting category
Asia at sea - app of the month

Photos

Photo 1 - Sustainable Boating platform
Photo 2 - Sustainable Boating platform
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation