Photo - ESPIONAGE ENTERTAINMENT
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ESPIONAGE ENTERTAINMENT

ESPIONAGE CINEMA

Nigeria
Market: Entertainment
Stage of the project: Idea or something is already done

Date of last change: 04.01.2018
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equalizer from 2000
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Also this project:
- is seeking a loan
 

Idea

It is a mini cinema, to be located in Kaduna State of Nigeria, with 2screen , sitting 70 audiences each.

Current Status

70% of the investment made personally. It is a mini cinema of 2 screens seating 70 audience each. We have acquired the premises,leaving a balance of $2500 to balance the rent, and we have acquired 145 cinema chairs. We require fund to balance the rent, get 10 units of air conditioners, projectors, and audio systems, and other miscellaneous expenses.

Market

Gate fee @ N1000 per ticket,for 150 seats, N150,000 per show.
2 shows per day , weekdays, N300,000 per day
5days a week gives N1,500,000 per week
Satudays and Sundays, will feature 4 shows giving N600,000per day and N1,200,000
Weekdays days weekly earning is N1, 500,000
Weekends weekly earning is N1, 200,000
Total weekly earnings will be N2, 700,000
Expected Monthly earning N10,800,000 equivalent of $33,000

Problem or Opportunity

Requires immediately funds to balance the rents for the space, to retain and to acquire other equipment and start business. The business have the opportunity of earning over $15,000 monthly, providing job opportunity to at least 15 people, and growing into a multi million Dollars business in 12 months employing hundreds of people.

Solution (product or service)

BUSINESS STRATEGY.
STRUCTURE.
We already have a acquired a lucrative space at ASD Mall at the highbrow street of Independence Street by Katsina Street in Kaduna. It is a 5 storey building with tasteful finishing, with lift to every floor of the building.
We are occupying the 4th floor of the building, measuring 120 square meters. The floor also has 2 convenience rooms each with 3 toilets water closet system.
The halls shall be demarcated into 2 cinema auditoriums, each with 75 settings . The total space we have paid for at a discounted yearly rent of N1, 900,000.00 inclusive of service charge.
We have also acquired 150 Cinema seats , already in Kaduna , for set ups.
1. Equipments
1. 150 cinema seating @ N25000 per seat N3,750,000.00
2. 2 projectors @ N300,000.00 each N600,000.00
3. 2 large screens @N20,000.00 each N40,000.00
4. 10 units of 2hp air conditioners@N50,000 N500,000.0
5. 10 Speakers @ N10,000 each N100,000.00
6. 2 Amplifiers @20,000.00 N40,000.00
7. Clothing’s to line the inside of the cinema
About 20yards @ 250 per yard N5, 000.00
8. 2dvd players @N10,000.00 N20,000.00
9. 150sq mtrs of Rug.@ N1000 Per sq mtrs N150,000.00
10. Cabinets and seating area for ticketing,
Ice cream, shawarma and ice cream dispensing N100, 000.00
11. Bill boards, fliers and poster/marketing N50,000.00
12. Ice cream and pop corn machines N200,000.00
13. Miscellaneous N100,000.00
14. Running cost N50,000.00
15. Rent N1,900,000.00
TOTAL N7,605,000.00
CASH FLOW ANALYSIS
Cinema income
Gate fee @ N1000 per ticket,for 150 seats, N150,000 per show.
2 shows per day , weekdays, N300,000 per day
5days a week gives N1,500,000 per week
Satudays and Sundays, will feature 4 shows giving N600,000per day and N1,200,000
Weekdays days weekly earning is N1, 500,000
Weekends weekly earning is N1, 200,000
Total weekly earnings will be N2, 700,000
Expected Monthly earning N10,800,000

Expenses
1. Staff salary
Dark room operators (2) N30, 000.00 N60, 000.00
Managers/supervisor (1) N50, 000.00 N50, 000.00
Ticketers (2) N30, 000.00 N60, 000.00
Cleaners (2) N20, 000.00 N40, 000.00
Standby electricians (1) N30, 000.00 N30, 000.00
Bouncers (2) N30, 000.00 N60, 000.00
TOTAL N300, 000.00
2. Electricity recharge N50,000.00
3. Sourcing movies N250,000.00
TOTAL N300, 000.00
TOTAL MONTHLY EXPENSES N600, 000.00

EXPECTED NETMONTHLY INCOME N10,200,000.00
This estimate is an approximation based on the best case scenario, worst case scenario ,will be like 50% of the estimate, which will still be N5,100,000.00. This estimate is without considering other sources of revenues like the sale of popcorn, ice cream, and other drinks, which can improve the earning even better than the figures estimated


Competitors

There is no any serious competition at present. There is only one cinema in Kaduna, with an almost non existence source of movies , and non standard operational style. We however anticipate competition in the future, but we are strategically posed to deal with it.

Advantages or differentiators

Advantages is that we have a better knowledge of the market and business terrain and that we have the advantage of pioneer operator, with knowledge of how and where to source good movies.

Finance

70% provided by my self
30% Loan.

Business model

1. Equipments
1. 150 cinema seating @ N25000 per seat N3,750,000.00
2. 2 projectors @ N300,000.00 each N600,000.00
3. 2 large screens @N20,000.00 each N40,000.00
4. 10 units of 2hp air conditioners@N50,000 N500,000.0
5. 10 Speakers @ N10,000 each N100,000.00
6. 2 Amplifiers @20,000.00 N40,000.00
7. Clothing’s to line the inside of the cinema
About 20yards @ 250 per yard N5, 000.00
8. 2dvd players @N10,000.00 N20,000.00
9. 150sq mtrs of Rug.@ N1000 Per sq mtrs N150,000.00
10. Cabinets and seating area for ticketing,
Ice cream, shawarma and ice cream dispensing N100, 000.00
11. Bill boards, fliers and poster/marketing N50,000.00
12. Ice cream and pop corn machines N200,000.00
13. Miscellaneous N100,000.00
14. Running cost N50,000.00
15. Rent N1,900,000.00
TOTAL N7,605,000.00
CASH FLOW ANALYSIS
Cinema income
Gate fee @ N1000 per ticket,for 150 seats, N150,000 per show.
2 shows per day , weekdays, N300,000 per day
5days a week gives N1,500,000 per week
Satudays and Sundays, will feature 4 shows giving N600,000per day and N1,200,000
Weekdays days weekly earning is N1, 500,000
Weekends weekly earning is N1, 200,000
Total weekly earnings will be N2, 700,000
Expected Monthly earning N10,800,000

Expenses
1. Staff salary
Dark room operators (2) N30, 000.00 N60, 000.00
Managers/supervisor (1) N50, 000.00 N50, 000.00
Ticketers (2) N30, 000.00 N60, 000.00
Cleaners (2) N20, 000.00 N40, 000.00
Standby electricians (1) N30, 000.00 N30, 000.00
Bouncers (2) N30, 000.00 N60, 000.00
TOTAL N300, 000.00
2. Electricity recharge N50,000.00
3. Sourcing movies N250,000.00
TOTAL N300, 000.00
TOTAL MONTHLY EXPENSES N600, 000.00

EXPECTED NETMONTHLY INCOME N10,200,000.00
This estimate is an approximation based on the best case scenario, worst case scenario ,will be like 50% of the estimate, which will still be N5,100,000.00. This estimate is without considering other sources of revenues like the sale of popcorn, ice cream, and other drinks, which can improve the earning even better than the figures estimated.

Money will be spent on

1. 6 units of 2hp air conditioners.,2 units of cinema projectors.3. 120square meters of branded carpet. Deposit for film distribution agreement,security gadgets,power inverters and UPS system, video player and sound equipments.

Offer for investor

20% redeemable equity of the business or 30% interest on the amount payable in 6 months.

Team or Management

Risks

The only foreseeable risk is the risk of equipment break down, fire and insecurity, and we have covered that in our business plan, with the employment of on ground technician, security operatives and insurance cover.

Incubation/Acceleration programs accomplishment

NIL

Won the competition and other awards

NIL

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Photo 1 - ESPIONAGE CINEMA
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