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Propars

e-commerce and marketplace integration platform.

Turkey
Market: Internet and IT, Trade, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 17.08.2022
Min amount of loan
$  50.000
Estimated yield
22 % a year
Show contacts
4
Total required
$ 1.000.000
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- is looking for investment
 

Idea

Propars is an integration platform that enables businesses to manage their e-commerce processes end-to-end on the world's largest marketplaces such as Amazon, Ebay, Etsy, and offers powerful and simple solutions for their needs such as product info and catalog management, stock and price tracking, inventory management, product globalization and localization, order management and other various tools.

Current Status

As part of our Development and Beta Testing process carried out in Turkey, we have enabled e-commerce businesses to sell 400 product categories in the marketplaces in Europe and USA. Propars has assisted businesses to launch and manage over 1 million products in 6 different languages, and has processed 600 thousand orders from 104 different countries around the globe in the first half of 2022. Our R&D center is located in Turkey and USA will be positioned as the center for sales and marketing operations.

We initiate our first investment round in order to realize our strategic ambitions in the growth phase. With this investment, we want to achieve three milestones as below:
1) Increasing the number of marketplaces available to our customers from 54 to 200
2) Generating consistent commission income from businesses by developing value-added services
3) Expanding customer base via making strides into Europe and the US
I have attached a copy of our pitch deck for your review of our business, value proposition, competitive advantages and references.
KindIy inform us if you would like to explore the investment opportunity further by clicking the link below to create a meeting request and I would be very pleased to walk you through the presentation and answer your questions.

Market

Businesses that already be part of paid eCommerce platforms such as Shopify in Europe, America and Turkey. Businesses that have an active marketplace on Amazon or any other major e-commerce sites. Finally, businesses that are a manufacturer or in the retail sector and have tax registration.

Having an e-commerce site or selling through online marketplaces,
Those who have retail stores or manufacture products that are suitable for selling on e-commerce sites.
All businesses with e-commerce sales of more than 1,000 USD per year are potential customers for Propars.
Any business that needs professional help to start e-commerce or wants to manage their existing e-commerce business can benefit from Propars.


Demo Video: https://youtu.be/4e8AHHvHHOQ

Problem or Opportunity

Businesses that want to participate in the cross border ecosystem will(may) face some initial problems.
Initial store setup and activation for marketplaces.
Required languages that are different from businesses' native ones to sell in dozens of countries on multiple continents.
Adding hundreds or even thousands of products information in a correct form that varies for each marketplace and each country.
Start selling in all marketplaces.
Also, being able to simultaneously handle stock, price, catalog and order processes of these stores is a concern that intimidates businesses.

Competitors

Our Overall Competitive Advantage

Propars is able to open many marketplace integrations to SMEs free of charge with its "commission from sales" income model,

-Amazon is the hardest known marketplace for listing products. Many platforms that provide integration services in Turkey and around the world do not provide product entry in Amazon and similar marketplaces.

-It requests users to manually add their products to their marketplaces and add their IDs to their own screens.

Propars' Competitors Full Service ChannelEngine and ChannelAdvisor

Propars is easy-to-use. The biggest shortcoming of its competitors is that in order to be able to use them, it is also necessary to have a great command of the marketplaces screens. Sellers have to know very well every marketplace they want to integrate, so they appeal to specialist sellers. Yet, for a business that uses Propars, it suffices to know the easy interface of Propars. With the structure of Propars that singularizes all marketplaces, a business can sell in all marketplaces by knowing only Propars

-ChannelEngine (Received 57 Million Euro Investment)

-ChannelAdvisor (Open to Nasdaq Exchange)

-Competitors have integration with 200 platforms. Propars will catch this number following the funding

- They can do automatic pricing on Amazon. Propars has not started yet

-Amazon is the hardest known marketplace for listing products. Many platforms that provide integration services in Turkey and around the world do not provide product entry in Amazon and similar marketplaces

-Competitors have a high initial fee and fixed monthly fees

-Onboarding processes take up to 6 months

-Competitors request users to manually add their products to their marketplaces and add their IDs to their own screens

Advantages or differentiators

The vast majority of competitors cannot create new products in a marketplace like Amazon. There are very few companies with this ability.
-ChannelEngine (Euro 57 million Investment) and ChannelAdvisor (Nasdaq Traded)
have integration with around 200 platforms. After the investment, Propars will catch (surpass) this number.
they can do automatic pricing on Amazon. Propars has not started yet.
A business that wants to use our competitors also needs to have detailed information about the countries and marketplaces. This necessity forces businesses to hire new employees with proper knowledge about marketplaces or they need to pay extra in order to compensate for their lack of knowledge base.
they have a starting fee of 20,000 euros + monthly fee + commission fee.
Onboarding process is too long (around 6 months) (only one month for us)

Finance

We have two different pricing models that we offer to businesses.
A-) With Zero Initial Fee (Beta) (Performance-based pricing): Uses all services of Propars with only paying 6% commission fee from sales. Targets businesses that invest in e-commerce and spend less than $1000 annually.
B-) Package pricing: Uses service with fees starting from 600 USD. It comes with lifetime support and usage right with a 1% commission fee from sales.

Loan terms

36 months

Interest rate, %

22

Type of pledge

Another

Pledge and assets

Convertible shares will be issued

Business model

To be explained at the meeting

Solution (product or service)

Propars is an integration platform that enables businesses to manage their e-commerce processes end-to-end on the world's largest marketplaces such as Amazon, Ebay, Etsy, and offers powerful and simple solutions for their needs such as product info and catalog management, stock and price tracking, inventory management, product globalization and localization, order management and other various tools.


A seller using Propars can easily manage all its ecomerce operations such as stock, order management, product receipt and invoicing in our web-based panel and can perform e-commerce worldwide even if it does not know any foreign language.

Having API integration with dozens of marketplaces around the world, Propars can easily synchronize the product and stock information uploaded by businesses via their own e-commerce sites, ERP systems and/or excel/xml with their marketplace accounts, consolidate all their orders from

Team or Management

Risks

To be explained at the meeting

Incubation/Acceleration programs accomplishment

Turk Telekom
BNP Paribas TEB

Won the competition and other awards

Turk Telekom
BNP Paribas TEB

Photos

Photo 1 - e-commerce and marketplace integration platform.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Competitors
Advantages or differentiators
Finance
Financed earlier, $
Loan terms
Interest rate, %
Type of pledge
Pledge and assets
Business model
Solution (product or service)
Team or Management
Lead creditor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video