Lockaly

Lockaly solves event fragmentation by using an automated AI pipeline to aggregate local events from 11+ sources. Unlike global players, we offer hyper-local discovery (district-level) with a privacy-first, GDPR-native approach. The platform is fully developed (PWA, iOS, Android) and live in Düsseldorf with over 500 active events.

Lockaly is a fully developed and live ecosystem (Web, Android, iOS). We have already achieved a proven "Proof of Concept" in Düsseldorf with over 500 active events listed. Our AI-driven pipeline automatically aggregates events from 11 different sources, ensuring 100% market coverage with zero manual editorial costs. We have invested over 380 development hours (estimated value: €30,000) and are currently operational with a highly scalable infrastructure.

Lockaly targets two primary segments:

1. B2C (Consumers): Gen Z and Millennials (digital natives) looking for spontaneous, hyper-local events in their neighborhoods (e.g., Dusseldorf-Bilk). We solve the "fragmentation problem" by providing a curated, AI-driven map of events that giants like Eventim or Facebook miss.


2. B2B (Organizers): Local venue owners (clubs, bars, pop-ups) who need an affordable and easy-to-use platform to reach a hyper-local audience without high commission fees.
Market: Starting with a dominant position in Dusseldorf (650k residents + commuters), with a technical architecture ready for immediate expansion into major DACH metropolises.

The event discovery market is fragmented. Major players like Eventim or Eventbrite focus solely on high-priced ticket sales, ignoring the "long-tail" of small, hyper-local, or spontaneous events. Users lack a central place to see what is happening in their specific neighborhood "tonight". This creates a massive opportunity for a "Hyper-Local First" platform. Furthermore, increasing privacy awareness in Europe creates a demand for a GDPR-native (cookieless) discovery tool that doesn't rely on Big Tech tracking.

Lockaly solves this by combining radical AI automation with a community-driven layer. Our decision was to build a multi-city architecture that allows us to roll out to new cities (like Cologne) in less than a week without additional development work. We focus on discovery rather than just ticketing, utilizing an affiliate-based business model that turns industry giants into revenue partners instead of direct competitors. Our competitive advantage is "Scale through Code": while competitors need expensive editorial teams, our AI classifies and ranks thousands of events automatically.

Global Platforms: Eventbrite, Facebook Events und Meetup decken zwar große Märkte ab, leiden aber unter hoher Informationsfragmentierung, hohen Gebühren und mangelndem Datenschutz. 
• Regional Competitors: Lokale Anbieter wie „Rausgegangen“ basieren auf manuellen Redaktionen, was hohe Personalkosten verursacht und die Skalierbarkeit massiv einschränkt.
• Traditional Media: Lokale Stadtmagazine und Zeitungen bieten oft veraltete, nicht mobil-optimierte Kalender ohne KI-Anreicherung.

AI-Driven Automation: Unsere proprietäre KI-Pipeline aggregiert und klassifiziert Events aus 11 Quellen vollautomatisch, was 100 % Marktabdeckung bei minimalen Fixkosten garantiert. 
• Hyper-Local Depth: Lockaly bietet Filterung bis auf Stadtteilebene und eine interaktive Geo-Karte, die auch „Long-Tail“-Events (z. B. kleine Flohmärkte, Pop-ups) erfasst. 
• Privacy-Native (GDPR): Ein cookieloses, DSGVO-konformes Ökosystem ohne US-Tracker bietet einen massiven rechtlichen und ethischen Wettbewerbsvorteil im EU-Markt. 
• Scalability by Code: Dank der Multi-City-Architektur kann eine neue Stadt innerhalb von weniger als 7 Tagen ohne zusätzliche Entwicklungskosten aktiviert werden.

* Affiliate Ticketing: Automated commissions (1-5%) from partners like Eventim and Ticketmaster via the Awin network.

* B2B SaaS: Premium subscriptions for organizers (29.90 € / month) for advanced analytics and featured placements.

* Sponsored Content: Local advertisements and prioritized event slots.

Cost Structure:

* Extremely lean operations due to 100% automated AI-content pipeline.

* Monthly fixed costs of ~530 € (Scalable Cloud Infrastructure & AI APIs).

* No editorial staff costs required for scaling

high-margin "Event Discovery Engine" driven by a proprietary AI-pipeline that aggregates and classifies data from 11+ sources automatically.
Channels:

* Organic SEO: Every event automatically generates an SSR-optimized landing page for Google ranking.

* B2B "Claim-System": Organizers find their pre-listed events and "claim" them, leading to organic merchant onboarding.

* Direct Local Marketing: Hyper-local performance ads and influencer partnerships in active cities.

Key Metrics:

* Monthly Active Users (MAU).

* Monthly Recurring Revenue (MRR) from SaaS.

* Conversion Rate to Affiliate Sales.

* Break-Even predicted for Month 9.

Aggressive Market Penetration: 100 % des Kapitals fließen in das Performance-Marketing (Meta/Google Ads) zur Nutzerakquise in Düsseldorf und Köln. 
• B2B Sales Expansion: Aufbau einer Vertriebsstruktur zur Skalierung des Premium-Abonnement-Modells für Veranstalter. 
• Regional Rollout: Finanzierung der Expansion in weitere DACH-Metropolen (Phase 2 & 3). 
• Legal & IP Setup: Finalisierung des Markenschutzes und Vorbereitung der GmbH-Umwandlung.

Copyright & Software: Vollständiges Urheberrecht an der Architektur (Nuxt 3, Laravel 11, Capacitor 6) und der entwickelten KI-Klassifizierungs-Logik. 
• Trademark: Die Marke „Lockaly“ ist für den Markenschutz (DPMA) vorgesehen/angemeldet. 
• Proprietary Data: Eigene, manuell verifizierte Geodatenbank lokaler Veranstaltungsorte (Venues) in NRW.