AdPriva

AdPriva proves real ad engagement with cryptographic verification—no cookies, no tracking—so advertisers eliminate fraud and pay only for verified attention while publishers earn more.

AdPriva is live end-to-end, with real users generating verifiable ad interactions. The system creates cryptographic proofs of engagement, batches and anchors them on-chain, and distributes rewards, demonstrating a working verification pipeline.

We have onboarded hundreds of users, processed multiple proof batches, and validated the full flow from ad interaction to on-chain verification and payout. The product is in MVP stage, with early demos, live environments, and ongoing partner discussions.

1. Advertisers (Primary buyer)

* Mid to large brands, performance marketers, and crypto-native companies
* Especially in high-fraud verticals (crypto, iGaming, fintech, affiliate marketing)
* Pain point: paying for unverified impressions, clicks, and conversions
* Geography: initially global, with focus on Web3-heavy markets (US, EU, APAC)

2. Publishers (Supply-side partners)

* Websites with 500K–1M+ monthly traffic
* Crypto media, exchanges, content platforms, and high-traffic digital publishers
* Pain point: low-quality demand and inability to prove traffic quality

3. Affiliates & Networks (Secondary segment)

* Affiliate platforms and performance networks
* Pain point: fraud, fake users, and disputed payouts

Market Size

Global Digital Advertising Market

* ~$700B+ annually and growing
* Expected to exceed $1T within the next decade
* Growth driven by digital consumption, AI, and performance marketing

Ad Verification & Measurement Market (direct wedge)

* ~$10–15B estimated segment
* Dominated by DoubleVerify and Integral Ad Science
* Increasing demand due to fraud (~$80B annually) and lack of trust

Initial Beachhead (Serviceable Market)

* Crypto, Web3, and high-fraud performance verticals
* Thousands of publishers + advertisers already spending billions annually
* Strong willingness to adopt verifiable solutions

Market Dynamics

* Rising demand for verification: AI-generated fraud and bot traffic are increasing faster than detection
* Shift away from cookies: Privacy regulations (GDPR, etc.) are breaking traditional tracking models
* Trust gap: Advertisers are questioning platform-reported metrics
* No existing verification standard: creates opportunity for a new category (cryptographic verification)

Market Opportunity

If AdPriva captures even a small percentage of verification spend or ad spend tied to fraud-sensitive campaigns, the upside is significant.

The market is not shrinking — it is growing and breaking at the same time, creating a clear entry point for a new verification layer.

Digital advertising runs on self-reported metrics that can’t be independently verified, leading to massive fraud, wasted spend, and lack of trust. At the same time, tracking-based systems rely on cookies and personal data, creating privacy risks and regulatory pressure while still failing to prove real human engagement.

AdPriva is a verification layer that turns ad engagement into cryptographic proof, allowing advertisers to independently verify real human attention without relying on tracking or self-reported data, while enabling publishers to monetize verified engagement more effectively.

No direct competitor ships our full stack in production. A true competitor would require ZK proofs of ad delivery, on-device contextual matching, blockchain anchoring, and RTB integration. No one has all four.
Customers rely on three alternatives today.
First, legacy ad verification. DoubleVerify and Integral Ad Science (~$1.4B combined 2025 revenue) dominate independent verification spend post-Moat's exit. They verify using heuristics and ML — statistical inference, not proof. Adalytics reports, Congressional scrutiny, and DOJ inquiries have highlighted systemic gaps. Our wedge: cryptographic proofs replace probabilistic guesswork.
Second, Privacy Sandbox and clean rooms. Google Privacy Sandbox, LiveRamp, and Snowflake are the cookieless default. These systems rely on aggregation and differential privacy noise, not per-impression verification. We win where advertisers need proof an ad was served, not an estimate.
Third, crypto-native ad networks. HypeLab, Coinzilla, Persona, AdEx, and Alkimi provide targeting and delivery, but no verification layer. This is our beachhead — crypto-native CFOs cannot justify unverifiable spend.
The closest architectural overlap is Brave Software's THEMIS/BOOMERANG protocol, which explores zero-knowledge proofs verified on-chain. However, it is research-stage, browser-locked to the Brave ecosystem, and not integrated into RTB infrastructure. Brave itself describes it as primarily a research effort. FTO analysis on Brave's EP4143694B1 patent is on our pre-funding diligence list.
AdPriva is the only stack that is simultaneously cryptographically verifiable, privacy-preserving on-device, RTB-integrated, and publicly verifiable on-chain. Legacy platforms (Google Ad Manager, DoubleVerify, IAS) have RTB integration but lack cryptographic verification and on-chain auditability. Privacy browsers (Brave) offer on-device privacy but lack RTB integration and production-grade verification. Web3 ad networks (AdEx, Alkimi, HypeLab) lack all four.

AdPriva’s advantage is structural, not feature-based — it changes how advertising is verified, not how it is optimized. We do not claim an uncopiable advantage; cryptography is open by design. Our moat is structural and compounding.

Structural Advantages (hard to copy in practice)

1. Cryptographic verification vs probabilistic measurement
DoubleVerify and Integral Ad Science rely on heuristics and ML — statistical inference, not proof.
AdPriva replaces this with zero-knowledge proofs of ad delivery.
Shifting to this model would require incumbents to rebuild core systems, abandon data moats, and reprice years of MRC-accredited contracts — a high-friction transition unlikely to happen proactively.

2. Independent verification layer (neutral by design)
AdPriva sits outside platform control.
Google and Meta Platforms own both delivery and reporting, creating a structural conflict.
AdPriva introduces neutral, third-party verification.

3. Privacy + verifiability in a single architecture
On-device contextual matching with no identifiers, combined with per-impression cryptographic proof.
Privacy Sandbox and clean rooms achieve privacy through aggregation; AdPriva achieves it without sacrificing verifiability.
Doing both simultaneously is non-trivial and architecturally complex.

4. On-chain anchoring (tamper-proof auditability)
Each ad event generates a publicly verifiable, tamper-proof record.
Legacy systems cannot offer this without breaking their reporting and reconciliation models.

Key Differentiators (execution & positioning)

* RTB-integrated verification — operates within existing programmatic infrastructure
* SSP positioning — plugs into current budgets instead of competing as a new network
* Crypto-native beachhead — starts where unverifiable spend is already unacceptable, then expands outward

What is Copyable (and our defense)

Cryptographic primitives (e.g., Groth16, Poseidon, HMAC trees) are public.
Brave Software could productize THEMIS/BOOMERANG.
Google could introduce ZK into Privacy Sandbox.

Our defense is not secrecy, but execution:

* Speed and integration depth
* Early partnerships (zkVerify, Horizen, COTI)
* Ecosystem positioning and standard-setting (e.g., W3C)

Bottom line

This is not a feature race — it’s a system replacement problem.
Incumbents can copy components, but replicating the full stack and incentives is materially harder.

AdPriva operates as a verification-layer SSP, monetizing verified ad engagement within the existing programmatic ecosystem.

Revenue Streams

1. Verification Fee (Primary revenue)

* Charged as a % of media spend or CPM uplift
* Typical pricing: 20% of verified ad spend
* Alternative: fixed CPM fee per verified impression

2. Performance / Outcome-based Fees

* Premium pricing for verified conversions (e.g. signups, trades, FTDs)
* Especially relevant for crypto, iGaming, and affiliate verticals

3. Enterprise / API Access (later stage)

* SaaS-style pricing for advertisers, affiliates, or platforms
* Access to verification dashboards, APIs, and audit tools

Pricing Logic

Advertisers pay only for verified engagement, not estimated impressions —
enabling AdPriva to capture value from fraud reduction and performance uplift.

Cost Structure

1. Infrastructure Costs

* ZK proof generation, batching, and verification
* Blockchain anchoring and transaction costs
* Cloud infrastructure (APIs, ad serving, storage)

2. Engineering & Product

* Core development team (ZK, backend, frontend)
* Continuous optimization (latency, cost per proof)

3. Business Development & Sales

* Partnerships with publishers, advertisers, affiliates
* Pilot programs and onboarding costs

4. Operations & Compliance

* Legal, regulatory (GDPR), contracts
* Security audits and monitoring

Financial Outlook (5-Year Expectations)

Year 1:

* Pilot phase → initial revenue from early campaigns
* Focus: validation + case studies

Year 2:

* Expansion across crypto + high-fraud verticals
* Revenue: low single-digit millions (€1–3M)

Year 3:

* Broader adoption via SSP/DSP integrations
* Revenue: €5–10M+

Year 4–5:

* Scaling across global programmatic ecosystem
* Revenue: €20M–50M+ depending on adoption and integrations

Summary

AdPriva captures value as a verification layer on top of ad spend,
with revenue scaling directly with verified media volume and performance demand.

Fair point—keep it clean and real:

AdPriva operates as a verification layer for digital advertising, charging advertisers and platforms a fee to verify ad engagement and eliminate fraud. Revenue comes from a take rate on verified ad spend and performance-based campaigns.

We will use the investment to move AdPriva from a working verification infrastructure to commercial adoption and revenue generation.

Engineering (45%)
To finalize and scale the core platform, including ZK proof pipeline optimization, RTB integrations, security hardening, and mainnet deployment.

Business Development (35%)
To run 2–5 publisher pilots, launch initial advertiser campaigns, build partnerships, and generate first revenue and case studies.

Operations (20%)
To support core team growth (CTO full-time, 2–3 key engineering hires), and cover legal, compliance, and operational costs.

We are currently raising a pre-seed round of €500K and are targeting 10–15% equity depending on the strategic value and involvement of the investor.

Final terms will be discussed during the investment process, with flexibility for partners who can bring relevant industry access, pilots, or strategic support.

AdPriva operates in a large but complex ecosystem. Key risks include:

1. Adoption risk (market inertia)
The advertising ecosystem is dominated by incumbents like Google and Meta Platforms.
Advertisers and publishers are used to existing workflows, even if imperfect.
Convincing them to adopt a new verification layer requires clear ROI and minimal friction.

2. Incumbent response
Large players could introduce similar features (e.g. adding ZK or verification layers to existing systems).
While structurally difficult, their distribution and scale advantage is significant.

3. Integration complexity (RTB ecosystem)
Programmatic advertising infrastructure is fragmented and technically complex.
Delays in integrating with SSPs, DSPs, or ad servers could slow adoption.

4. Cost and scalability of cryptography
ZK proofs and on-chain anchoring introduce computational and cost overhead.
If not optimized, this could impact margins or performance at scale.

5. Market readiness
While fraud and privacy issues are growing, not all advertisers prioritize verifiability over cost or scale.
Adoption may start in niche verticals before expanding.

6. Regulatory and privacy landscape
Changes in GDPR or global privacy laws could impact implementation requirements.
However, AdPriva is aligned with the direction of privacy-first regulation.

7. Competitive alternatives (good-enough solutions)
Solutions like Privacy Sandbox or clean rooms may be perceived as “good enough,” reducing urgency to switch.

AdPriva has been developed independently without participation in a formal accelerator.
The team has prioritized building production infrastructure, completing security audits, and engaging directly with ecosystem partners (e.g., zk infrastructure providers and adtech stakeholders).

We are now evaluating selective acceleration opportunities that can accelerate go-to-market and strategic partnerships.

AdPriva has not yet secured formal competition awards.
However, the project has gained recognition through selection into competitive startup programs and industry events, including participation in international startup initiatives and pitch opportunities.

The focus to date has been on building production technology, completing security audits, and engaging with ecosystem partners, rather than competing in early-stage contests.

AdPriva has filed a provisional patent application covering its cryptographic ad verification system, including zero-knowledge proof–based validation of ad delivery and privacy-preserving user interaction.

Application No.: 63/875,262 (USPTO provisional)