Ormax consolidates all nine asset classes in one AI-native platform, with multi-entity ownership structures and personalized AI investment advice gated behind SEC RIA registration.
Current Status
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MVP launched April 2026. The full Basic tier is live: all 9 asset classes, 4 dashboards (Net Worth, Performance, Allocation, Cash Flow), Plaid + blockchain RPC integrations, Stripe subscriptions, multi-currency. 5 family offices have signed Letters of Intent. SEC RIA registration on track for Q4 2026 — unlocks the Enhanced AI advisory tier. Team: founder is a CFA with 13 yrs managing $600M+ AUM (+253% top pick at Fat Alpha 2024); senior, globally distributed engineering. Raising $2M SAFE at $10M post-money cap.
Problem or Opportunity
Wealth management is structurally broken for the mass-affluent HNW segment ($300K–$10M). Human advisors charge 1–2% AUM, most underperform a passive benchmark, and their incentives are misaligned — they're paid on the products they sell. Below the family office tier, no software exists: Addepar, Black Diamond, Orion start at $15K–$50K/year. Kubera is the only alternative, and does tracking only — no analytics, no advice. Everyone else defaults to spreadsheets and bank statements.
Solution (product or service)
Ormax is an AI-native wealth platform for the mass-affluent HNW segment. We consolidate all 9 asset classes — equities, crypto, real estate, private equity, debt — in one view, with multi-entity ownership and portfolio analytics. On top, AI delivers what human advisors can't: real math, scenario modeling, 24/7 monitoring, no commissions, no bias. Three tiers — Basic $25, Pro $99, Enhanced $250/mo — replace $15K/yr family office software and 1–2% AUM advisors. Enhanced is gated by SEC RIA registration — a regulatory moat horizontal AI cannot cross.
Business model
SaaS subscription, three tiers — each priced to its segment:
Basic $25/mo — tracking, single portfolio. HENRY individual investors.
Pro $99/mo — unlimited portfolios, multi-entity (trusts, LLCs), multi-user. Small HNW & family offices.
Enhanced $250/mo — personalized AI investment advice, SEC RIA-gated. Advice-seeking HNW & FOs ($0.3M–$50M).
Strategic logic: tracking is the distribution wedge, advisory is the monetization engine. Users upgrade in-product from data → analytics → advice. LTV:CAC: 4.3× / 9.4× / 17.1×. M36 ARR ~$4M, Enhanced contributing 44%.