USA, California
Market: Internet and IT, Information and media, Culture and art, Entertainment, Artificial Intelligence
Stage of the project: Operating business
MY.MUSIC, the .MUSIC domain name exclusive global operator, provides verified music identities, monetization tools and trusted regulated infrastructure to build the rails to a $1 trillion music market
Current Status
Won exclusive global rights to .MUSIC over competitors including Google and Amazon;
MY.MUSIC manages the entire .MUSIC domain space and offers first-of-a-kind registration model regulated by Internet regulator ICANN across entire domain industry;
Onboarded registrars representing over 90% of global domain industry distribution, including the three largest registrars: GoDaddy, Namecheap, Squarespace;
Registered top artists representing the majority of global music consumed, including all major labels; and
Over 35,000 registrations in 110 countries.
Problem or Opportunity
Today’s music ecosystem stifles innovation, fragments artist identity, and leaves artists behind. Problems include:
- Platform Power & Overreliance (Artists must navigate and manage multiple platforms that do not allow them to truly own their fans.
- Fragmented Identity: Inconsistent identities across platforms leave artists vulnerable to AI impersonation, phishing, fraud, and brand erosion
- Lack of Control/Ownership: Platforms control the data and information.
- Inadequate Monetization: Most artists struggle to make meaningful streams of monetization
- No Real AI Strategy
Solution (product or service)
MY.MUSIC provides global music infrastructure that offers artists:
1) Branded platform ownership (Artists own platform and data);
2) Community building (Artists own fans and communication); and
3) Direct monetization (Artists own business models)
MY.MUSIC provides the global music community with the only verified trust layer powered by .MUSIC’s regulated infrastructure to shift power back to artists, pioneer sustainable business models and build the rails to unlock a $1 trillion music market.
Business model
Domain registrations and renewals (yearly);
Premium domain sales;
Subscription (monthly);
Premium Services (e.g. email);
Transactions (e.g fan club revshare);
Advertising and Sponsorships