PetyPot

Tired of litter mess? PetyPot is an AI, self-cleaning toilet that also tracks cat health. Raised $600K via Kickstarter. Now raising a $2.8M seed round to scale.

We have validated market demand by raising over $600,000 on Kickstarter from 1,400+ backers and have a waiting list of over 27,000 customers. The product is tested with over 500 cats, we have patents in the US and China, and it is mass-production ready. We are currently raising a $2.8M seed round.

The primary customer segment is the over 370 million pet cat owners globally (~49 million in the US). The target market is within the global cat litter products market, valued at $15.6 billion, and the global cat litter boxes market, valued at $1.9 billion.

For Cat Owners: We eliminate the daily problems of litter mess tracked through the house, the chore of constant scooping, and the poor performance of existing automatic litter boxes.

For Cat Health: We solve the inability to detect early signs of health issues, like kidney disease, because traditional litter hides crucial visual information in a cat's waste.

PetyPot is the world's first AI-powered, self-cleaning, and litter-free cat toilet. It uses disposable pad rolls instead of litter, keeping paws and homes clean. After each use, it automatically wraps and seals the waste, providing a fresh surface. Its AI camera and white pads enable an advanced health monitoring system to track and flag potential health issues early.

There are over 100 self-cleaning litter boxes already in the market, with 5-10 new models launching each year. PetyPot differentiates itself from these existing alternatives.

Litter-Free: PetyPot is the first litter-free solution, using special pads that keep the cat's paws and the house clean.


100% Self-Cleaning: Unlike competitors, it doesn't just scoop waste. It replaces the entire used pad with a fresh one after every visit, offering a guaranteed clean.




Advanced Health Tracking: The combination of an AI camera and a white pad surface allows for the most accurate AI health monitoring system possible by making visual changes in waste easily detectable.

Revenue Streams: Revenue is generated through a "razor and blade" model. This includes hardware sales of the PetyPot device ($399 MSRP) and an optional AI Camera ($59). Recurring revenue comes from sales of consumables like Pad Rolls ($12) and Carbon Filters ($6). Additional recurring revenue is generated from an $8/month subscription for the AI Health Monitoring System and a commission fee from veterinary consultations scheduled through the app.


Cost Structure: The blended customer acquisition cost (CAC) measured during the Kickstarter campaign was $102, with a target B2B CAC of $85. The projected lifetime value (LTV) per household is $3,348 over an average device lifetime of 3 years, with a contribution profit of $2,125 per household.

Our model is a combination of hardware sales and recurring revenue (B2C and B2B). We sell the PetyPot device and generate ongoing revenue from consumables like pad rolls and carbon filters (razor and blade model). Additionally, we offer an $8/month subscription for our AI Health Monitoring System and take a commission from veterinary consultations scheduled through our app.






Channels: Our go-to-market strategy includes late pledges, online community marketing (SMM & KOL/influencers), email marketing, and our official website. We will expand to marketplaces like Amazon, Chewy, and Petco, as well as social media marketplaces. We also plan strategic partnerships with vet clinics, food and insurance companies, retailers, distributors, and home IoT companies.




Metrics: We raised over $600,000 on Kickstarter from 1400+ backers. We have a mailing list of >27k, >100k social media followers, and have generated >180M views.

The $2.8M seed round will be used for:


Finalizing Development: Improving the AI Health Monitoring System and overall product design.


First Batch Production: Funding tooling, materials, assembly, and quality assurance.


GTM Execution: Boosting marketing campaigns and expanding sales channels.


Team Expansion: Hiring key talent in operations, customer support, and growth.

The company is raising a $2.8M seed round. Further details of the offer are not specified.

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