Nooshly

Africa’s first virtual kitchen platform empowering local food vendors, caterers, and home cooks to get online easily — without tech barriers.

Nooshly is beyond the idea stage — we have built a fully functional prototype and launched an official website showcasing our virtual kitchen platform. The product is currently in its pilot phase, where we are onboarding the first group of food vendors and caterers to test real-world usage and gather feedback.

While we have not started full commercial sales yet, we already have a list of interested vendors and caterers ready to join once we officially launch. This early traction confirms demand from small kitchens that want to move online quickly and affordably.

Our next step is to raise funds to complete API integrations (Google Maps, payment gateways), expand vendor acquisition, and launch to the broader market.

Customer profile:
Our primary customers are local food vendors, caterers, and home cooks aged 25–55, mainly in urban and peri-urban areas across Africa. Many are women or small family-run kitchens who currently operate offline.

Consumer side: urban customers aged 18–45, often students, young professionals, and families who want affordable, freshly prepared local meals they can customize and order online.

Location: Starting in larger cities like Accra, Lagos, Nairobi, then scaling to other African urban centers.

Market size & trends:
Africa’s food delivery market is projected to exceed $5 billion by 2025 and keeps rising, driven by smartphone growth, urbanization, and changing consumer habits. Yet over 90% of the estimated hundreds of thousands of small kitchens still lack digital presence — an untapped segment that Nooshly directly targets.

Globally, the food delivery industry continues to grow (projected CAGR ~10%), and in Africa, digital solutions tailored to informal vendors are scarce — giving Nooshly a unique first-mover advantage.

By digitizing even a fraction of these vendors, we unlock a market opportunity worth hundreds of millions in annual transactions.

Our primary clients are local food vendors, caterers, and home cooks across Africa who currently operate offline due to lack of tech skills, high setup costs, or limited digital access.

The problem: Over 90% of small kitchens remain invisible online, missing out on Africa’s fast-growing food delivery market, projected to exceed $5 billion by 2025. Vendors want to reach more customers, manage orders easily, and grow income — but existing delivery apps focus on large restaurants, leaving informal vendors behind.

Our solution: Nooshly offers these vendors a ready-made digital storefront, live order tools, and location-based discovery without requiring technical skills or expensive websites.

Why clients will pay: Vendors directly benefit by increasing daily orders, building loyal customers, and competing fairly in the digital space — turning small kitchens into sustainable businesses. Early feedback confirms strong demand, and vendors are ready to pay modest subscription fees or transaction commissions in exchange for visibility and growth.

Nooshly unlocks an underserved market, empowering thousands of micro-entrepreneurs to digitize easily and profitably.

Nooshly is a virtual kitchen platform that transforms how local food vendors, caterers, and home cooks do business in Africa.

Our product is an easy-to-use digital platform that provides:
A ready-made online storefront where vendors can showcase menus and update items anytime
Real-time order management tools so vendors can receive, track, and fulfill orders seamlessly
Location-based discovery so nearby customers can easily find and order from them
Built-in analytics to help vendors understand what sells and grow smarter

How it solves client problems:

Over 90% of small kitchens still operate offline, missing out on digital customers

Vendors don’t need to hire developers or learn complex systems — Nooshly makes it simple to go digital in minutes

Vendors boost income by reaching more customers and managing orders efficiently

Consumers enjoy personalized meals from trusted local cooks, ordered easily through a mobile-friendly app

We’ve already built a functional prototype and website and are piloting vendor onboarding now.

Nooshly has indirect competitors like Jumia Food, Glovo, and Bolt Food, which serve Africa’s online food delivery market. These platforms mainly partner with established restaurants and fast-food chains, focusing on consumers rather than empowering small, informal vendors.

Market share:

Jumia Food and Glovo dominate in larger African cities but target big brands, not micro-kitchens.

Informal vendors — over 90% of the market — remain largely offline and excluded from these apps.

Current alternatives used by our target vendors:

Manual methods: WhatsApp, word of mouth, walk-in orders, and basic social media posts.

These lack real-time order tracking, integrated payments, or structured storefronts — limiting vendor growth and customer experience.

Nooshly’s unique edge: we directly digitize and onboard small local kitchens and home cooks who are invisible to existing platforms, unlocking an untapped, underserved market segment.

Indisputable advantage:
Nooshly is purpose-built for informal food vendors and home cooks — a segment completely overlooked by mainstream delivery apps focused on large restaurants. This direct focus on micro‑kitchens is part of our DNA and hard for large competitors to copy quickly without shifting their entire business model.

Key differentiators:
Zero technical barrier: vendors can create an online storefront in minutes, no coding or complex onboarding.
Hyper‑local discovery: consumers find small kitchens nearby they wouldn’t see on other apps.
Meal personalization: customers customize dishes before ordering, making them feel like they truly “own the kitchen.”
Vendor‑first design: tools, dashboard, and pricing designed specifically for small kitchens — not scaled-down restaurant tools.

Combined, these create a platform that doesn’t just deliver food — it digitally empowers thousands of small African food entrepreneurs to grow sustainably, opening a market that big apps barely touch.

We project a hybrid revenue model:
Vendors pay a small monthly subscription fee (planned around $10–$15/month) for access to the platform and storefront tools.
Plus a transaction commission of 5–10% per order processed through Nooshly.

5‑year expectations (approximate):

Year 1: Pilot & limited rollout — modest revenue as we focus on vendor onboarding

Year 2–3: Target 1,000+ active vendors, generating an estimated $120K–$200K annual revenue

Year 4–5: Expand across major African cities, reaching 5,000–10,000 active vendors, aiming for $1–2 million+ annual revenue

These estimates are conservative and based on Africa’s rising food delivery demand, smartphone adoption, and our ability to serve the underserved informal kitchen segment.

Even capturing a small fraction of this market unlocks significant recurring revenue and positions Nooshly as a category leader.

Nooshly runs on a hybrid SaaS + transaction-based business model:

Vendors pay a small monthly subscription fee (around $10–$15/month) to access our digital storefront, live order tools, and location-based discovery.

We also take a 5–10% commission per order processed through the platform.

This keeps onboarding affordable for small kitchens while ensuring Nooshly earns recurring revenue and scales sustainably.

Customers benefit by customizing affordable, local meals, while vendors gain visibility, manage orders easily, and increase income — all without needing tech expertise or big budgets.

By digitizing informal food vendors, we unlock an untapped segment of Africa’s $5 billion+ food delivery market and create sustainable value for everyone in the food ecosystem.

We’re seeking investment to move from pilot to full commercial launch, scale fast, and serve thousands of local food vendors. Our key expenditure areas:

Technology: Complete API integrations (Google Maps, payments), refine vendor dashboards, and enhance platform scalability and security.

Vendor acquisition: Targeted marketing campaigns, onboarding support, and incentives to recruit 100+ active vendors in the first phase.

Team growth: Hire a CTO (to lead technical roadmap), CMO (to drive growth and brand awareness), and operations staff to support local vendor relationships.

Infrastructure: Secure, scalable server hosting, database management, and ongoing maintenance to handle increasing order volumes.

Marketing & branding: Build trust and awareness among vendors and consumers through digital ads, local events, and partnerships.

Together, these investments ensure Nooshly can go from a promising prototype to a trusted platform empowering Africa’s small kitchens — unlocking digital inclusion and sustainable revenue growth.

At this stage, we are open to offering between 10–20% equity in Nooshly in exchange for strategic investment, depending on the final amount invested, valuation, and the investor’s strategic value (mentorship, networks, partnerships).

We’re prepared to discuss exact terms during meetings and negotiations, to ensure alignment between investor expectations and our long‑term vision for scaling Nooshly across Africa.

Our focus is on building a partnership that goes beyond capital — bringing industry experience and connections to help us grow faster and smarter.

Nooshly addresses a real market gap, several risks could affect success:

Competitor response: Large delivery apps like Glovo or Jumia Food might shift strategy to target informal vendors directly, leveraging bigger budgets and brand awareness.

Adoption risk: Some small vendors may hesitate to adopt new tech due to digital literacy gaps or distrust of online systems.

Economic and political instability: Currency fluctuations, inflation, or local regulations could slow vendor onboarding and payment processing.

Infrastructure dependency: Reliance on APIs (e.g., Google Maps, payment gateways) or cloud hosting may expose us to cost changes or service disruptions.

Consumer habits: If demand for hyper-local, customizable meals doesn’t grow as expected, revenue projections could slow.

To mitigate these, we focus on vendor education, build strong local partnerships, and design our platform to stay lean, resilient, and adaptive to market changes.

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