40% of women suffer severe PMS or PMDD, often undiagnosed for years. Laya Cycle offers a 5-min hormonal test, personalized natural remedies, and an app to help women reclaim their life back
Current Status
- Building app prototype
- E-commerce in construction
- 210 users in waiting list
- Laya Focus group finalized
Problem or Opportunity
40% of women suffer significant Premenstrual Syndrome (PMS) for 7–10 days monthly over decades. Symptoms range from mild (cravings, bloating, headaches...)to severe like depression and suicidal thoughts with the aggravated form of PMS: Premenstrual Dysphoric Disorder (PMDD). Despite its impact on mental health, work, relationships or even survival, PMS or PMDD are often dismissed or misdiagnosed. PMDD diagnostic can take up to 20 years and 6.5 health providers. Treatments rely on heavy medications with dangerous long term side effects like antidepressants, hormonal pills, or even hysterectomy.
Solution (product or service)
Laya Cycle revolutionize PMS and PMDD care by reducing the diagnostic timeline from an average of 20 years to just 5 minutes with a simple hormonal diagnostic test. Following diagnosis, users receive personalized subscription boxes containing effective natural solutions—supplements and herbal teas—tailored to their hormonal profile.
Additionally, our cycle-tracking app is the first dedicated exclusively to PMS and PMDD, empowering users to monitor symptoms, manage their cycle, and access community support or emergency resources in moments of crisis, including suicide ideation.
Business model
DTC through ecommerce, app and box subscription
Incubation/Acceleration programs accomplishment
Currently in Unicorn factory Spring Batch, before that: Bloom Biz (Aga Khan Foundation) finalist.
