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Irvic Lab

Immersive VR platform for therapeutic intimacy

Singapore
Market: Other, Virtual and Augmented Reality
Stage of the project: Idea or something is already done

Date of last change: 01.07.2025
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Idea

We’re building a patent-pending VR platform that integrates immersive simulations with smart devices to support sexual wellness. The system helps users heal from trauma, overcome physical challenges, safely explore fantasies, and improve intimacy. It’s a closed ecosystem designed for privacy, personalization, and emotional engagement.

Current Status

We are currently at the preliminary stage of development, having completed all critical groundwork to begin execution. This includes defining hardware and software requirements, estimating development and production costs, formulating a detailed multi-stream revenue model (including hardware sales, content, subscriptions, and microtransactions), and establishing a clear go-to-market strategy focused on global English-speaking markets. We’ve evaluated key risks and outlined mitigation strategies, identified potential partners in manufacturing, wellness, and content creation, and filed a utility patent currently under review. With this foundation in place, we are now ready to enter the execution phase and bring our product to life with the support of our first funding round.

Market

Our customer segmentation strategy targets high-value early adopters and underserved wellness seekers, laying a strong foundation for growth and future healthcare partnerships. Initially, we will focus on accessible markets, with plans for global expansion as the platform scales.

Key customer segments include:

Tech-Savvy Young Adults (20-35 years old) – Urban, educated, and open-minded individuals who value personalized, safe, and private spaces for intimacy and self-discovery. They seek emotional connection, privacy, and holistic engagement, driving viral growth and trendsetting in the market.

Early Adopters of VR Technology – Technology enthusiasts motivated by novelty, exclusivity, and high-quality immersive experiences. They are key to establishing momentum and credibility, influencing broader consumer trends in the tech space.

Tech-Savvy Individuals Seeking Emotional Wellness – Individuals aged 25-50, highly educated, who prioritize emotional and mental well-being. They look for innovative solutions to improve intimacy, self-confidence, and emotional healing, supporting our expansion into the broader wellness market.

Curious Single Individuals – Open-minded and adventurous singles across different age groups, eager to explore new experiences and self-discovery in a private, self-directed environment. This segment expands our market by tapping into a large, emotionally-driven audience.

Women Recovering from Trauma – Women healing from intimacy-related trauma, seeking empathetic and safe environments for emotional healing and self-exploration. This segment opens doors for trauma-sensitive solutions and potential partnerships with therapists and wellness organizations.

Men with Physical Limitations – Men facing physical challenges in their intimate lives, seeking inclusive and user-friendly technologies for emotional connection and intimacy. This group opens channels through disability advocacy, healthcare, and rehabilitation networks.

Problem or Opportunity

Sexual wellness is essential to overall health, yet many people struggle with intimacy due to trauma, anxiety, physical limitations, or a lack of emotionally safe spaces. Traditional therapy and existing adult content platforms fall short—either too clinical or too superficial—offering limited opportunities for embodied, adaptive, and emotionally intelligent experiences. Current VR and smart device technologies remain fragmented, often passive, and not designed with therapeutic intent or real-time feedback. This creates a major gap in the market: the need for a unified, immersive platform that combines adaptive VR, hands-free interaction, and smart device integration to support healing, exploration, and confidence in a safe and customizable way. People are increasingly willing to invest in personal wellness—both emotionally and financially—when the solution is effective, discreet, and gives them agency over their healing.

Solution (product or service)

We are building a closed, integrated VR platform for therapeutic intimacy—combining immersive virtual environments, proprietary smart devices, and adaptive interaction design. Our solution includes a hands-free VR headset, eliminating the need for controllers and allowing users to engage fully in the experience with intuitive gaze, gesture, and body movements. This hands-free interaction enhances the sense of immersion and emotional safety, enabling users to focus entirely on their healing process without physical distractions. The system reads user intent through real-time physiological feedback, dynamically adjusting the pacing, intensity, and tone of each scenario. Smart devices are synchronized with in-VR events, providing embodied feedback that deepens emotional presence and fosters a stronger connection with the experience. Whether it's trauma recovery, physical reconnection, or safe fantasy exploration, our solution empowers users to navigate intimacy on their own terms, rebuilding trust with their bodies and gaining control over their healing journey—within a private, stigma-free, and fully immersive environment. Our approach bridges the gap between wellness and technology, making sexual healing accessible, intuitive, and deeply personal.

Competitors

VR-Based Adult Entertainment: Current VR solutions primarily focus on passive visual experiences, lacking emotional engagement and interactivity. Our platform differentiates by offering dynamic simulations integrated with smart devices, creating personalized, emotionally immersive experiences.

Smart Sexual Wellness Devices: While brands like We-Vibe, Lovense, and Lora DiCarlo provide strong physical products, they operate in isolation from immersive environments. Our synchronized ecosystem enhances both the emotional and sensory experience, integrating smart devices with VR simulations for a more holistic approach to intimacy.

Therapeutic VR Platforms: Existing healthcare-focused VR platforms address conditions like anxiety or PTSD but don’t cater to sexual wellness or trauma recovery. Our emotionally adaptive simulations are specifically designed to address intimacy and healing, filling this critical gap.

Traditional Sexual Wellness Brands: Traditional brands, despite increased acceptance, have yet to integrate VR and advanced personalization. Our solution bridges this gap by combining immersive technology with emotional intimacy and empowerment, offering a unique and modern approach to sexual wellness.

Advantages or differentiators

Immersive, Emotionally Adaptive Experience: Unlike traditional adult entertainment or wellness devices, our platform offers emotionally adaptive VR simulations that respond to users’ physiological and emotional inputs. This dynamic interaction creates a deeply personalized, therapeutic experience that traditional systems cannot match.

Unified Ecosystem: Our solution combines VR headsets, smart devices, and simulations into a fully synchronized ecosystem. This integration ensures a seamless and immersive experience, allowing for real-time adjustments based on the user's emotional state, preferences, and physiological feedback.

Hands-Free Interaction: The hands-free VR headset eliminates the need for controllers, making the experience more natural, intuitive, and accessible. This design is especially beneficial for users with physical limitations or those seeking a more immersive and user-centered interaction.

Therapeutic Focus: We are uniquely positioned in the market by addressing both sexual wellness and emotional healing, particularly for individuals recovering from trauma or dealing with intimacy-related anxieties. Our platform is tailored to support emotional and physical healing through safe, private, and customizable virtual experiences.

Integration of Cutting-Edge Technology: With the use of advanced VR, real-time biofeedback, and synchronized smart devices, we push the boundaries of current technologies to offer a unique solution that combines entertainment, therapy, and emotional empowerment. This positions our platform as a pioneer in sexual wellness tech.

Customizable Content: Users can explore scenarios that are specifically designed for their needs—whether it's trauma recovery, fantasy exploration, or physical reconnection. The flexibility of the platform allows for a high degree of personalization, making each experience as unique as the individual user.

Scalability and Expansion: Our solution isn’t just limited to the consumer market. We’re exploring partnerships with wellness clinics, therapists, and healthcare providers to offer therapeutic solutions and expand into broader wellness sectors, creating long-term growth opportunities and enhancing credibility.

Finance

Our revenue model is focused on building a sustainable foundation with hardware bundles, smart devices, and future expansions into subscriptions and microtransactions.

1. Bundles (Year 1 and beyond)
Revenue will be primarily generated from hardware and software bundles priced at $1,050, which include a VR headset, smart devices, and access to initial simulations.

2. Hardware Sales (Year 1 and beyond)
In addition to bundles, we will sell individual hardware items like the VR headset and smart devices. Smart devices will become a key revenue source in Year 2 as users expand their experiences.

3. Content Sales (Year 1 and beyond)
Users will also purchase content (simulations) on a per-sale basis. This revenue will supplement hardware sales, creating a diverse income stream.

4. Subscriptions (Year 3 and beyond)
In Year 3, we will introduce content subscriptions for exclusive access to premium simulations and experiences, creating a recurring revenue model.

5. Microtransactions (Year 1 and beyond)
Microtransactions for customizations and advanced features within simulations will be introduced in year 1, encouraging frequent, small purchases.

6. Third-Party Content Commission (Year 2 and beyond)
We will partner with third-party content creators and take a commission on their sales, expanding our content offerings while diversifying revenue streams.

Our cost structure focuses on product development, customer acquisition, operational scaling, and ongoing support.

1. Product Development
Includes hardware manufacturing, software development, and content creation.

2. Marketing and Sales
Covers customer acquisition campaigns, PR outreach, and sales commissions for partners.

3. Operational Costs
Includes R&D, platform maintenance, and customer support.

4. Legal and Compliance
Ongoing costs for patent protection, regulatory compliance, and legal fees.

5. Staffing and HR
Salaries for content creators, tech developers, and customer support staff.

Business model

Our approach combines strategic partnerships with in-house capabilities, creating a hybrid model that leverages external expertise and resources while maintaining full control over core aspects of the user experience. This balanced strategy allows us to scale efficiently while ensuring a unique and high-quality product offering.

Hardware Manufacturing Partnerships: We will partner with hardware manufacturers to produce high-quality, purpose-built VR headsets and smart devices. These partnerships will enable us to deliver premium, reliable, and seamless hardware that complements our platform.

Wellness Clinic Partnerships for Narrative Development: In collaboration with wellness clinics and therapists, we will co-create therapeutic narratives for our simulations. These will support our platform’s therapeutic goals, particularly in trauma recovery, emotional healing, and intimacy exploration.

In-House Content Development: Our in-house team will design and develop immersive, emotionally adaptive simulations tailored to the diverse needs of our users. This content will address key areas such as trauma recovery, physical reconnection, and fantasy exploration, ensuring that it aligns with our mission of promoting sexual wellness.

Own Marketplace and Launcher for Direct-to-Customer Distribution: We will manage our own marketplace and launcher to distribute simulations and devices directly to customers. This direct-to-consumer approach will give us complete control over product distribution, pricing, and user experience, while building a strong and loyal community of users.

By blending both strategic partnerships and in-house capabilities, we can offer an integrated, user-centric experience, balancing external expertise with internal innovation. This hybrid model ensures that we remain flexible, scalable, and able to meet the evolving needs of our customers.

Money will be spent on

To ensure the successful development and launch of our platform, we have carefully outlined the key areas where investment is required. The funds will be allocated across product development, content creation, marketing, infrastructure, and operational needs. Here’s a breakdown of the key investment categories:

VR Headset Development & Production:

Phase 1 (Design): $24,000 for detailed design, focusing on hand-tracking accuracy, device synchronization, and ecosystem compatibility.

Phase 2 (Prototype): $80,000 to build a working prototype for testing and refinement of design and technical functionality.

Phase 4 (Mass Production): $1,120,000 for large-scale manufacturing, including assembly and quality control (2000 units).

Smart Device Production:

Phase 2 (Prototyping): $15,000 for smart device prototyping, ensuring integration with the VR system.

Phase 4 (Mass Production): $45,500 to scale production based on early adoption and demand (2000 units in total.

Content Creation:

High-Quality Content Development: $1,152,500 for the creation of AAA-level simulations targeting diverse user groups such as trauma recovery, intimacy seekers, and those with physical limitations.

Tools & Equipment: $50,000 for the necessary tools and software to create, design, and integrate content effectively, including engine licenses and data security measures.

Go-To-Market Strategy:

Marketing: $400,000 to implement a comprehensive marketing campaign, including digital ads, influencer partnerships, and strategic collaborations.

Logistics & Packaging: $355,700 for professional packaging and secure delivery of VR headsets and smart devices, including custom design and shipping costs.

Web Development:

E-commerce Platform & Launcher: $130,000 to develop a seamless online experience for both hardware and content management, including the creation of a marketplace for direct-to-customer sales and a launcher for content access and synchronization.

Operational Costs:

Legal & Compliance: $86,000 to ensure regulatory compliance and ongoing legal support.

Consulting & Advisory: $25,000 for expert advice to refine product development and business strategy.

Customer Support: $30,000 allocated for building a customer support team as the user base grows in Phase 5.

This comprehensive funding plan ensures that all critical aspects of product development, content creation, marketing, infrastructure, and operational support are covered for successful product launch and scalability.

Offer for investor

Investor Offer Overview

We are offering investors an opportunity to participate in a rapidly scaling platform at the intersection of immersive technology and sexual wellness. This is designed for investors seeking high returns, transparent governance, and aligned growth incentives—without operational entanglement.

What We Offer Investors:

3–4X Returns: Achievable through a combination of dividends and structured buybacks, directly tied to net profit milestones and revenue growth.

Clear Transparency: Investors receive an observer role on the board and two key veto rights—offering oversight and protection without interfering in daily operations.

Upside Potential: Strong return potential tied to performance-based equity incentives and scalable recurring revenue.

Key Investment Terms

We are raising $3 million in exchange for 15% non-voting equity. This ensures investor participation and return potential while allowing the founding team to maintain operational control. Investors also receive:

Observer Status & Veto Rights over:

Any acquisition valued under 1.5× current revenue

Any dilution exceeding 25% without prior approval

Optional Pro Rata Rights for participation in future funding rounds

Standard Anti-Dilution Protections, including weighted average adjustment and right of first refusal (ROFR) on founder share sales

Return Structure

Tiered Dividends – Paid annually, based on net profit performance:

5% on profits above $2M (capped at $1.5M/year)

7.5% on profits above $5M (capped at $2M/year)

10% on profits above $10M (cap increases to $3M if net profit exceeds $30M)

Buyback Mechanism – Triggered at $14M in net profit (at company’s discretion):

Buyback up to 50% of net profit (e.g., $7.3M on $14.6M profit)

Paid over 12 months to maintain cash flow flexibility

Growth-Based Bonuses – Equity rewards tied to performance:

Additional 2% equity if revenue exceeds $30M with >20% net margin by Year 4

Additional 1% equity if revenue exceeds $50M with >30% net margin by Year 3

Total potential investor equity: up to 18%

Projected Returns

Even under conservative projections, investors can expect:

~$9.9M total return by Year 3 (~3.3× return)

In a viral growth scenario: ~$13.25M return (~4.4× return)

Corresponding IRRs range from ~52% to 110%

Balanced Protection with Founder Flexibility

Investor protections are thoughtfully structured to avoid unnecessary constraints while securing the upside:

Founder Share Sales: Investors have right of first refusal (ROFR) and 30 days to match any third-party offer.

Acquisitions: Veto applies only to low-value exits (<1.5× revenue), with override option based on third-party valuations.

Business Pivot: Any shift from core mission triggers a buyback option at 1.5× cost, requiring board approval.

Liquidation: Investors have ROFR on key assets, while founders retain control over timing and execution

Team or Management

Risks

We have carefully assessed the key risks associated with the development and launch of our platform. While these challenges span multiple areas, we have identified several major risk categories and developed comprehensive mitigation strategies for each. Below is a high-level overview of these risk categories:

Technical Risks

Product & Content Development Risks

Market & Adoption Risks

Manufacturing & Supply Chain Risks

Regulatory & Legal Risks

Financial & Execution Risks

Strategic & Competitive Risks

To ensure the successful execution of our platform, we've crafted detailed and robust strategies to address these risks. For more in-depth insights into our mitigation plans, please feel free to request our full project plan, which provides detailed risk assessments and mitigation strategies across these categories.

Incubation/Acceleration programs accomplishment

None

Won the competition and other awards

None

Invention/Patent

Application number for US utility patent: 19/199,173
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Idea
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Finance
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Business model
Money will be spent on
Offer for investor
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