I’m Artem Kupriyanenko, founder of Omega Render, Electric Blue, and GENERA. We revolutionize fashion with AI, replacing traditional photo production for 60+ brands including LVMH and Karl Lagerfeld.
Current Status
Currently, Genera collaborates with over 60 brands across Tier 1, Tier 2, and Tier 3 sectors, integrating our technology into their commercial workflows. Our solutions—spanning lookbook creation, PDP production, tech pack conversion, and AI-driven try-on experiences—are already live on multiple e-commerce platforms. We have 20+ real use cases, with brands like Hugo Boss, Karl Lagerfeld, and Neil Barrett leveraging our technology to optimize their content pipelines.
Problem or Opportunity
Photo production for brands is traditionally expensive, unsustainable, and complex. Tier 1 brands alone spend up to $8 million annually on these processes. With Genera’s AI-driven solutions, brands can reduce these costs by up to 20 times, while streamlining content creation and improving efficiency.
Solution (product or service)
Genera is set to launch a SaaS platform this summer, bringing our cutting-edge AI technology and production quality to brands under an enterprise model. Through this platform, brands will be able to create all types of content—from converting technical drawings into production-ready PDPs and lookbook imagery to generating AI-powered fashion models for cost-effective, scalable content production.
Business model
Genera operates under two primary business models:
1. Service Mode – Tailored AI-driven content production for brands.
2. SaaS Enterprise Platform – A scalable, self-service platform enabling brands to integrate Genera’s AI solutions into their own workflows.
With continuous expansion and increasing real-world adoption, Genera is transforming how fashion brands approach content creation, making it faster, more sustainable, and significantly more cost-effective.
