HEDONISMUS

Creating a mobile application for the Belarusian market that allows users with a large number of Instagram followers to receive special offers from entertainment venues in exchange for reposts.

The project is currently in the development stage.

Client Profile: Our primary clients are social media influencers within Belarus and CIS countries (Russia, Kazakhstan, Ukraine, Armenia, Azerbaijan, Georgia, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, and Uzbekistan). These individuals actively engage with their audience and seek ways to monetize their influence while providing valuable content to their followers.

Client Characteristics:
Age: 18-35 years old.

Location: Major cities in Belarus and CIS countries, such as Minsk, Moscow, Almaty, Kyiv, and more.

Occupation: Social media influencers, primarily on the Instagram platform.

Followers: 10,000 or more active followers.

Interests: Entertainment, nightlife, restaurants, events.

Hypothetical Clients:
In Belarus and CIS countries, there are approximately 20 million active Instagram users. It is estimated that around 5% of them are influencers with 10,000 or more followers. This amounts to about 1 million potential clients.

Market Analysis:

Local Market (Belarus and CIS countries):
Market Size: Approximately 1 million influencers with a potential audience of millions of followers.

Growth Trends: The influencer market and their impact on marketing continue to grow, especially among younger demographics.

Competition: Competition among influencers is increasing, driving them to seek new ways to monetize and engage with their audience.

Global Market:
Market Size: According to research, the global influencer marketing industry was valued at $13.8 billion in 2021 and is expected to continue growing.

Growth: The market is projected to grow at a rate of 20-30% per year, driven by the increasing number of social media users and the expanding influence they have over their audience.

Competition: The global market is more saturated but also offers more opportunities for unique and innovative solutions.

Future Market:
Prospects: With the increasing number of social media users and technological advancements, the influencer market will only continue to grow. It is projected that the market could double by 2030 if current trends persist.

Significance: Influencers are becoming increasingly important for brands as their audience trusts their recommendations and actively engages with their content.

Client Description: Our primary clients are social media influencers in CIS countrieswho have a substantial following on Instagram. These individuals actively engage with their audience and seek ways to monetize their influence while providing valuable content to their followers.

Problem Statement: Influencers face challenges in securing consistent and lucrative collaborations with entertainment venues. Many venues struggle to reach potential patrons through traditional marketing methods and are looking for innovative ways to attract more visitors.

Solution: Our mobile application connects influencers with entertainment venues, allowing influencers to receive special offers and exclusive deals in exchange for reposting the venue's promotional content on Instagram. This mutually beneficial relationship helps venues increase their visibility and attract more customers, while influencers earn rewards and maintain audience engagement.

Proof of Problem:

Growing Social Media Influence: There is a significant increase in the number of influencers who are seeking effective ways to leverage their audience for financial gain.

Marketing Challenges for Venues: Entertainment venues often find it difficult to stand out in a crowded market and reach their target audience through traditional advertising.

Successful Pilot Programs: Initial pilot programs have shown positive results, with influencers driving higher foot traffic and sales for participating venues.

Attractiveness of New Opportunity:

Direct Engagement: Clients value direct and personal engagement with potential customers, which influencers can provide through their platforms.

Cost-Effective Marketing: Venues see this as a cost-effective way to market their offerings without the high expenses associated with traditional advertising.

Win-Win Scenario: Both influencers and venues benefit from the arrangement, ensuring a sustainable and attractive business model.

Clients are willing to pay for this innovative solution because it addresses their specific needs and presents a lucrative opportunity to enhance their business outcomes.

Key Features:
Collaboration Platform: The app connects influencers with entertainment venues, allowing venues to offer exclusive discounts and special deals in exchange for promotional posts on the influencers' Instagram pages.

Analytics and Statistics: Users can track the performance of their posts, gain insights into audience engagement, and see the results of their promotional campaigns in real time.

Instant Notifications: Notifications about new offers from entertainment venues keep influencers informed about new opportunities.

Geolocation Features: The app uses geolocation data to find nearby entertainment venues ready for collaboration.

Intuitive Interface: The app features a user-friendly and visually appealing interface with easy navigation.

Benefits for Clients:
Influencers: The opportunity to monetize their popularity and receive exclusive offers from top venues.

Entertainment Venues: Increased foot traffic and new customer acquisition through a unique marketing channel.

Slivki.by is a discounts and promotions app available in Belarus and other CIS countries. It allows users to find and receive discounts and promotions from various establishments such as restaurants, beauty salons, fitness centers, and more. The app offers a user-friendly interface for filtering and sorting promotions, as well as the ability to add them to "Favorites" for quick access. Users need to purchase a promo code within the app to redeem the discounts and promotions.

Unique Service-for-Repost Model:

Your app offers users special deals and discounts from venues in exchange for reposts on Instagram, increasing the reach and popularity of the venues on social media.

Focus on Influencers:

Your app targets users with a large number of followers on Instagram, attracting a higher quality audience for venues and creating greater value for advertisers.

Diverse Revenue Streams:

Your project generates revenue not only from advertising and paid promotions but also from user subscriptions, ensuring a stable financial flow.

Personalized Offers:

By analyzing data and interacting with users, your app can offer personalized and targeted promotions, increasing user satisfaction and loyalty.

Emphasis on Social Media:

Integration with Instagram allows users to easily share offers and attract new customers to venues, promoting viral growth and organic app promotion.

Geographical Flexibility:

Your app is tailored for the CIS market, taking into account local features and user needs, in contrast to the more universal approach of Slivki.by.

Pricing
In-App Advertising: Revenue from advertising depends on the number of users, frequency of ad displays, and cost per thousand impressions (CPM). For example, if you have 50,000 active users per month and a CPM of $2, you can earn $100 per 1,000 impressions.

Paid Promotions for Venues: Venues can pay to promote their offers within the app. The price can vary based on the number of followers, geography, and other factors. For example, you might set a base price of $50 per promotion.

Sales Forecast
First Year: Initially, attracting users might be challenging, so you can start with a smaller number of active users (e.g., 10,000) and gradually increase.

Second Year: With marketing efforts and app improvements, the number of users can grow to 30,000.

Third and Subsequent Years: Steady growth can be anticipated, reaching 50,000, 75,000, and 100,000 users respectively.

Expenses
App Development: Initial development costs might range from $10,000 to $20,000.

Marketing: To attract users and venues, marketing expenses could be $5,000 in the first year, $10,000 in the second year, and so on.

Operational Costs: This includes server maintenance, employee salaries, and other ongoing expenses, averaging $2,000-$5,000 per month.

Revenues
First Year: With 10,000 users and 10 venues paying $50 each, promotion revenue can be $500.

Second Year: With 30,000 users and 20 venues, revenue might reach $1,000 per month.

Third and Subsequent Years: With user growth to 50,000, 75,000, and 100,000, revenues can proportionally increase.

This overview should help you understand the potential financial outlook for your app over the next five years. The main focus should be on attracting users and partners (venues) to ensure sustainable revenue growth. Good luck with the development and launch of your app!

The app is designed for the CIS (Commonwealth of Independent States) market and allows users with a large number of followers on Instagram to receive special offers from entertainment venues (restaurants, bars, clubs, etc.) in exchange for reposting about these venues on their profiles. The main revenue is generated through in-app advertising, paid promotions for venues, and a subscription service for users.

To successfully implement your project, you will need a diverse team of developers and specialists. Here is an approximate team composition you will need:

Chief Technical Officer (CTO)

Responsible for the technical strategy and architecture of the project.

Leads the development team and coordinates their work.

Mobile App Developers (iOS and Android)

iOS Developer: Specialist in developing apps on the iOS platform using Swift and/or Objective-C.

Android Developer: Specialist in developing apps on the Android platform using Kotlin and/or Java.

Backend Developer

Responsible for creating the server-side of the application, developing APIs, and managing databases.

Experience with programming languages such as Python, Node.js, Ruby, or Java.

Knowledge of database systems (SQL and NoSQL).

Frontend Developer

Develops the user interface of the application.

Experience with HTML, CSS, JavaScript, and frameworks such as React or Angular.

UX/UI Designer

Creates the interface design and user experience.

Develops prototypes and mockups of app screens.

Experience with design tools such as Figma, Sketch, or Adobe XD.

Security Specialist

Ensures data protection and application security.

Conducts security audits and vulnerability testing.

Quality Assurance (QA) Testers

Responsible for testing the application at various stages of development.

Conduct functional, regression, and load testing.

Product Manager

Manages product development, coordinates requirements, and ensures deadlines are met.

Works closely with the development and design teams.

Marketing Specialist

Responsible for app promotion and marketing strategy.

Organizes marketing campaigns, collaborates with bloggers and entertainment venues.

Data Analyst

Analyzes user data and app behavior.

Provides insights for app improvement and marketing strategies.

The exact share of the company that we are prepared to offer to investors will be discussed during meetings or negotiations. Details and specifics will be determined as part of those discussions.

Low User Engagement: Launch an MVP to test demand and gather feedback.

High Competition: Develop unique offers and focus on interaction through social media.

Technical Challenges: Hire experienced developers and conduct thorough product testing before launch.