Glamy

Glamy is a platform revolutionizing aesthetic healthcare by verifying real patient reviews and results, helping users find reliable doctors while empowering clinics to build credibility and trust.

We’re currently in the MVP stage and just launched our first prototype last month. Although we’re still pre-revenue, we’ve already attracted 1,000 unique visitors, gathered 10 verified reviews, and onboarded 8 partnering doctors. This early traction is helping us validate and refine our product as we move toward broader market adoption.

Our primary customers include doctors (dentists, dermatologists, plastic surgeons) looking to build trust and credibility with potential patients by showcasing verified before-and-after results. On the other side, patients seeking aesthetic procedures are our end users—individuals who want reliable, transparent information about procedures, outcomes, and doctor reputations. We are initially targeting Brazil, one of the world’s largest markets for cosmetic treatments, providing a significant and growing opportunity for Glamy to establish a trusted platform where supply (qualified doctors) meets demand (patients seeking verified information).

We’re solving the lack of reliable, verified information in aesthetic healthcare. Glamy ensures patients see authentic before-and-after results and trustworthy reviews, while helping doctors build a transparent, compliance-friendly online reputation.

Glamy is an AI-powered platform that collects and verifies real patient reviews, before-and-after photos, and treatment data, ensuring complete authenticity and regulatory compliance. We create verified doctor profiles that showcase these trusted results, helping patients find credible professionals while enabling clinics to stand out with transparent, AI-backed testimonials.

Social Media Platforms (Instagram, Facebook)

Doctors often post before-and-after photos directly on Instagram or Facebook for free. However, these platforms lack a rigorous verification mechanism and can’t guarantee the authenticity of patient testimonials.
General Review Sites (Google Reviews, Yelp)

While widely used, these sites do not specialize in aesthetic healthcare or offer any verification of procedure outcomes, making them less reliable for patients seeking validated results.
Specialized Medical Directories (Doctoralia, RealSelf, etc.)

These platforms list doctors and sometimes offer patient reviews but may not fully authenticate the legitimacy of before-and-after images or systematically comply with local medical regulations.
Local Directories & Forums

Various regional forums and listings provide anecdotal feedback or personal experiences but generally lack structure and professional oversight, leaving patients uncertain about credibility and compliance.

1. AI-Powered Verification
- Glamy authenticates before-and-after photos and reviews, ensuring genuine patient feedback and compliance with regulations—unlike general platforms that rely on unverified user content.

2. Regulatory Compliance
- Built-in checks and standardized workflows help clinics adhere to local medical advertising guidelines, reducing legal risks and elevating trust among patients.

3. Transparent & Credible Profiles
- Verified doctor profiles showcase real results and patient stories, setting Glamy apart from directories that offer limited or generic doctor information.

4. Streamlined Patient Experience
- Patients can easily compare doctors, view verified outcomes, and make informed decisions—an all-in-one solution that surpasses social media’s fragmented approach.

5. Targeted Aesthetic Focus
- Unlike broad medical directories, Glamy specializes in aesthetic healthcare (dentists, dermatologists, plastic surgeons), allowing for deeper, more tailored features and insights.

Revenue Streams

Monthly Subscriptions: Clinics and doctors pay a recurring fee to access Glamy’s AI-driven verification tools, verified profiles, and marketing features.
Pay-Per-Verification: Option for smaller practices to pay per verified before-and-after case if they aren’t ready for a subscription.
Premium Marketing Services: Upsell packages that include featured listings, additional analytics, or promotional campaigns.
Future Add-Ons: Long-term potential for data insights, financing partnerships, or insurance tie-ins that expand the platform’s revenue base.

Cost Structure

Technology & AI Development: Ongoing investment in maintaining and enhancing the verification algorithms, platform infrastructure, and user experience.
Compliance & Legal: Ensuring adherence to medical advertising regulations and patient data protection (LGPD).
Marketing & Sales: Acquiring both doctors and patients, forming strategic partnerships with medical associations, and brand-building initiatives.
Operational Overheads: Team salaries, customer support, and administration to keep the platform running smoothly.

We operate on a subscription-based model for clinics and doctors, who pay a monthly fee of 350BRL to access our AI-driven verification services, showcase verified before-and-after results, and maintain a trusted online profile. We also plan to offer additional revenue streams such as premium marketing tools, pay-per-verification options, and data insights—ensuring that healthcare professionals can attract new patients and uphold industry regulations, while we grow a sustainable, recurring revenue base.

We’re raising $600,000 to strengthen and grow Glamy as follows:

- 50% Technology Development: Build a secure platform, expand AI verification features, and hire top development talent.
- 40% Data Security & Privacy: Comply with regulations, safeguard patient data with robust hosting and encryption, and perform regular security audits.
- 10% Marketing: Acquire partner clinics through targeted campaigns, build brand awareness of “Glamy Verified,” and drive patient adoption.

We’re currently seeking to raise $600,000, and while we haven’t finalized the exact percentage of equity, we anticipate offering a meaningful stake that reflects the investment amount and the investor’s strategic value. Exact terms will be discussed and refined during our meetings, ensuring a mutually beneficial agreement for both parties. Let's revolutionize the second biggest market for aesthetic procedures together!

1. Competition & Market Consolidation
- Established platforms or future competitors (e.g., Instagram adding robust verification features) could limit Glamy’s market share if they replicate our core services, making it harder to differentiate and attract clinics.

2. Brand Adoption & Awareness
- If “Glamy Verified” doesn’t achieve widespread recognition or trust among patients, doctors may see limited ROI and opt for more familiar channels like Instagram or traditional directories.

3. Economic Downturn or Industry Shifts
- A crisis or recession could reduce patients’ discretionary spending on aesthetic procedures, slowing platform adoption and revenue growth.

4. Regulatory & Compliance Challenges
- Stricter advertising rules or sudden changes in healthcare regulations (especially around patient data protection) could increase operational costs or complicate our verification process.

5. New Technologies & Disintermediation
- Breakthroughs in telemedicine or AI-based rating systems could bypass Glamy’s verification approach, potentially making our solution less relevant if we don’t adapt quickly.

6. Funding & Resource Constraints
- Without sufficient capital to invest in product development, marketing, and compliance, Glamy may struggle to scale effectively against well-funded competitors.

Antler 2024 - Cohort 3 - South Korea