Others' Eyes

Others’ Eyes is a mobile app to bridge the gap between self-perception and how others perceive them, providing instant, unbiased feedback and insights to enhance self-awareness and confidence.

Successfully launched the MVP of Others’ Eyes on iOS, Android, and web (demo). Completed initial photo analysis across demographics (male/female, various age groups) with text reports and scales. Onboarded 1,500 users and 5,000 website visitors, validating demand for self-awareness tools. Implemented and tested ad capabilities via Google AdMob on iOS and Android. Initiated multi-language support with Estonian and Spanish. Tested detailed analysis for facial expressions, body posture, attire, background, and more.

Our target customers are individuals looking to improve how they are perceived by others, boost confidence, and enhance social interactions.

Age Group: Primarily Gen Z (17-26) and Millennials (27-40), who are active on social media.
Demographics: Open to all genders, ethnicities, and cultural backgrounds.
Needs: Building confidence, avoiding social missteps, and improving how they present themselves.
Market Location

Initial Focus: English-speaking countries (U.S., UK, Canada, Australia).
Expansion: Future localization for Asia, Africa, South America, and Europe.
Market Value and Growth

Global Self-Improvement Market: Valued at $14 billion and growing steadily.
Social Media Users: Over 4.9 billion globally, providing a large potential audience.
The market is rising, fueled by the demand for digital tools that enhance self-awareness and confidence.
Future Market Potential
The market for self-awareness and confidence-building tools will continue to grow, driven by the increasing influence of social media and the need for personalized solutions.

In today's social media-driven world, many people, particularly adolescents, struggle with:
Low self-esteem and confidence.
Lack of self-awareness, leading to mistakes in social interactions.
Misaligned self-perception, resulting in poor first impressions.
These challenges can significantly impact personal growth, reputations, and mental well-being.

We address these challenges by offering:
Instant Feedback: AI-driven, unbiased insights into how others perceive users’ photos.
Actionable Tips: Practical advice to improve self-awareness, confidence, and social interactions.
Inclusive Insights: Feedback tailored to diverse demographics and cultural norms.
The app acts as a “mirror” for self-reflection, helping users align their self-presentation with how they wish to be perceived, fostering personal growth and stronger social connections.

Photofeeler: Offers unbiased feedback on business, social, and dating photos, focusing on traits like competence, likability, and influence.
Qalico: Provides photo testing with feedback fr om a targeted audience based on demographics like gender, age, and location.
PhotoRater: AI-powered app analyzing facial features, clothing, and background to provide personalized scores and improvement tips.
Photocrowd: Photo community platform wh ere users receive critiques through competitions and peer reviews.
Keegan: AI tool analyzing composition, lighting, and other elements to offer a score and improvement insights.

Unique Value Proposition
Provide instant, unbiased feedback to improve self-awareness, confidence, and social interactions, helping users understand how they are perceived.

Advantages and Differentiators
Unbiased Feedback: AI delivers instant, impartial insights on photos.
Demographic-Specific Insights: Feedback tailored by age, gender, and culture for relevance.
Actionable Suggestions: Practical tips to improve self-presentation.
Cultural Sensitivity: Incorporates cultural norms for global adaptability.
Multi-Language Support: Localized features for diverse users.
Freemium Model: Scalable with free access and revenue from ads and subscriptions.
Comprehensive Tool: Combines analysis, feedback, and improvement suggestions in one platform.

Freemium Model

Free basic features to attract and engage users.
Monetized through in-app advertising:
CPM-Based Ads: $5 per 1,000 impressions (90% of ad revenue).
CPC Ads: $0.50 per click (10% of ad revenue).
Premium Subscription

Advanced features, such as detailed photo analysis, cultural insights, and actionable suggestions, offered at $5/month.
Targeting a 10% conversion rate from free to premium users.

We operate on a SaaS B2C freemium model, attracting a large user base while generating revenue through advertising and subscriptions.
Revenue Streams:
Freemium Tier: Free basic features monetized via in-app advertising (CPM and CPC models).
Premium Subscription: Advanced features available for $5/month, targeting a 10% conversion rate.

We are seeking $1.6M USD in seed funding to scale operations, enhance features, and expand our market presence over the next 18 months. The funding will be allocated as follows:

Feature Development (25%)
Advanced AI Capabilities: Improve photo analysis, demographic-specific insights, and cultural adaptability.
New Features: Develop actionable suggestions, subscription capabilities, and multi-language support.
Marketing (60%)
Influencer Collaborations: Partner with influencers to drive user acquisition.
Social Media Advertising: Launch targeted campaigns on TikTok, Instagram, and YouTube.
Localization Efforts: Tailor campaigns to specific languages and cultural contexts.
Traditional Marketing: Include public relations and events for broader outreach.
Operations (15%)
Salaries for the core team (AI, development, marketing, and support).
Infrastructure costs for cloud storage and AI processing.
Customer support and regional operations for market expansion.

At this stage, we are open to discussing the share of the company to be offered during negotiations. Based on our estimated valuation of $8,000,000 USD, the seed funding of $1.6M USD would represent approximately 20% equity in the company.

We are prepared to finalize the details during negotiations to ensure alignment with our investors and support the long-term growth of Others’ Eyes.

Privacy Concerns: Ensuring secure data handling and compliance with regulations like GDPR.
Competition: Competing with established and emerging players.
User Adoption: Convincing users of the app's value and maintaining trust.
Freemium Dependency: Relying on ad revenue and premium conversions.
Cultural Sensitivity: Risk of alienating users with poorly tailored feedback.
Scalability: Managing infrastructure costs with rapid growth.
Economic Conditions: Potential impact on subscriptions and ad revenue.

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