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Atricent

Switzerland
Market: Entertainment, Other, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 26.11.2024
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Idea

Atricent redefines fashion with AI-curated feed of clothes from 1500+ brands to your style, virtual try-on, digital wardrobe, and a social twist. Shop, style, and share seamlessly in one app.

Current Status

15000 Users in our Beta Launch

23 minutes average engagement time per session and increasing constantly.

1500 items bought directly from brands. Average 5 items per user.

14000 items added to digital wardrobe with 23000 outfits created. Average of 9 items per user and 34 outfits.

Problem or Opportunity

Shopping for fashion online feels overwhelming, with endless options that leave users scrolling aimlessly to find their style and then buying clothes without seeing how they’ll look adds to the frustration, contributing to $280 billion in annual returns. At home after you finally buy something, cluttered wardrobes lead to people forgetting the clothes they own. Fashion is also meant to be social, yet online shopping misses the joy of sharing and exploring with friends. Platforms like Instagram inspire but fail to connect users to actual purchases, leaving a gap in how we experience fashion.

Solution (product or service)

Atricent solves these challenges with an ecosystem that connects every part of the fashion experience. Its AI curates personalized feeds from 1500+ brands, helping users discover clothes only they would like. The Virtual Try-On feature lets users see how clothes look on them with a simple picture, reducing uncertainty and cutting down returns. Atricent’s Digital Wardrobe organizes clothing and, with its AI Stylist, suggests outfits for any occasion. The social features make fashion interactive, letting users share styles, get inspired, and explore trends for a more personal experience.

Business model

Atricent’s business model combines multiple revenue streams: earning commission from partnered brands on every sale, providing brands with valuable insights into product performance, and offering paid advertising options for brands to promote their products and appear higher in user feeds.
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