Photo - PocketDot
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PocketDot

USA
Market: Education, training, Electronics, Gadgets
Stage of the project: Prototype or product is ready

Date of last change: 12.10.2024
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Idea

We are revolutionizing mobile accessibility with PocketDot, the first MagSafe Braille display for iPhones, enabling blind individuals to privately and seamlessly interact with their smartphones.

Current Status

We are in the pre-revenue stage but have already seen significant early interest and demand. At a recent event hosted by Vista Center, after showcasing our PocketDot prototype, we received over 100 mock pre-orders in a single weekend following one post from a guest. This strong initial traction demonstrates clear market demand and interest in our product, and we are preparing for an official launch to convert these pre-orders into actual sales. Additionally, we are continuing to gather feedback and conduct user testing to refine the product before scaling further.

Problem or Opportunity

We are solving the problem of limited privacy and inefficient communication for blind individuals when using smartphones. Currently, they must dictate personal information aloud or rely on voice assistance, which compromises their privacy and reduces information retention. Additionally, there is a lack of tools that contribute to literacy improvement. PocketDot addresses these pain points by providing a discreet, tactile solution for sending messages, absorbing information, and interacting with smartphones privately, all while supporting literacy through Braille.

Solution (product or service)

We are building PocketDot, a MagSafe Braille accessory for iPhones that allows blind individuals to privately read, write, and navigate their smartphones. PocketDot offers a tactile, discreet solution for communication, information absorption, and navigation while promoting literacy through Braille. By seamlessly integrating with iPhones, it addresses privacy concerns and enhances the overall mobile experience for blind users.

Business model

The market opportunity is substantial. In the U.S. alone, there are approximately 7.6 million blind and visually impaired individuals. If we capture just 3% of this population, or around 219,000 users, at a subscription rate of $20 per month, we can generate $52.5 million in annual revenue. This model contrasts with traditional Braille devices that are priced upwards of $700, making PocketDot more accessible to a wider audience. We see this as just the starting point, with potential expansion into international markets and additional product features further increasing the total addressable ma

Incubation/Acceleration programs accomplishment

Lean Launchpad at Stanford
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