Photo - Presto
61922

Presto

USA, California
Market: Entertainment, Blockchain, Crypto currency
Stage of the project: Idea or something is already done

Date of last change: 23.04.2024
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Idea

Presto is a creator economy startup using a first-ever crypto-powered ad network that rewards users for paying attention to ads, and distributes ad revenue to content creators based on user-engagement

Current Status

We've built a beta on web2 and tested our ad tech with 18,000 users. We have 3.5M ads watched (3.32 years worth of ads watched), 125,000,000 units of in-app currency distributed across 77,000 posts, and $20,000 cashed out by creators & influencers.

Problem or Opportunity

Content creators need 10k+ followers on average to start monetizing their content.

Biggest short-form monetization channels: TikTok creator program, Instagram brand deals.

Solution (product or service)

Presto uses patentable ad technology that rewards users with crypto when they meaningfully engage with ads.

Users can then "spend" that crypto to unlock content creators'; content and build social relationships.

Business model

Like most crypto companies, we make money on transaction fees when people trade our coin. We take 4%.
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