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Sizzle

USA, California
Market: Artificial Intelligence
Stage of the project: Operating business

Date of last change: 22.01.2025
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Idea

Sizzle has built deep AI to automatically create gaming highlights, directly from Twitch and YouTube streams. Sizzle works with over 100,000 streamers and top esports leagues.

Current Status

We have launched our streamer offering in 2022, and already have over 100,000 streamers on our platform. We generate over 2 million clips quarterly. In addition, we've partnered with 100 of the largest Discord gaming servers, and we crunch highlights for their tournaments, reaching 13M gamers. We are now connecting leading brands, such as HP and Respawn, to these gamers with our gen AI "in-clip ads". We're also in talks for multi-million dollar platform deals with several large gaming platforms, to crunch highlights for their tens of millions of users.

Problem or Opportunity

Gaming streamers really struggle to become successful and make money. THey have to do 4 things:
1) Stream for 4-8 hours per daay
2) Edit clips & manage TikTok, Instagram, etc to get discovered
3) Engage their audience on Discord
4) Build relationships with brand sponsors to make money

It's very difficult for individual streamers to do all 4 and become successful. Sizzle handles steps 2-4 for them, so all they need to focus on is streaming.

Solution (product or service)

Sizzle has built deep AI to automatically create gaming highlights. We analyze the video, audio and chat of gaming streams to determine and clip the best moments. So we generate clips of all the best moments, so streamers can easily manage their social media. In addition, we've built a Discord bot that autoposts the best moments onto Discord, so streamers can engage their audiences. Finally, Sizzle is building relationships with brand partners so we can include ads on the clips and share revenue back to streamers.

Business model

We are focused on brand advertising partnerships as well as platform partnerships to make money. We're projecting over $2M in revenue in 2025.

Incubation/Acceleration programs accomplishment

Berkeley SkyDeck
MassChallenge
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