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Sizzle

USA, California
Market: Artificial Intelligence
Stage of the project: Operating business

Date of last change: 25.06.2024
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Idea

Sizzle has built deep AI to automatically create gaming highlights, directly from Twitch and YouTube streams. Sizzle works with over 100,000 streamers and top esports leagues.

Current Status

We have launched our streamer offering in 2022, and already have over 100,000 streamers on our platform. We generate over 2 million clips quarterly. In addition, we're in the middle of rolling out our Discord bot to over 50 servers, totaling 7 million competitive PC gamers. This provides a targeted base for our advertisers, who are interested in targeting competitve PC gamers, the highest spending group among gamers.

Problem or Opportunity

Gaming streamers really struggle to become successful and make money. THey have to do 4 things:
1) Stream for 4-8 hours per daay
2) Edit clips & manage TikTok, Instagram, etc to get discovered
3) Engage their audience on Discord
4) Build relationships with brand sponsors to make money

It's very difficult for individual streamers to do all 4 and become successful. Sizzle handles steps 2-4 for them, so all they need to focus on is streaming.

Solution (product or service)

Sizzle has built deep AI to automatically create gaming highlights. We analyze the video, audio and chat of gaming streams to determine and clip the best moments. So we generate clips of all the best moments, so streamers can easily manage their social media. In addition, we've built a Discord bot that autoposts the best moments onto Discord, so streamers can engage their audiences. Finally, Sizzle is building relationships with brand partners so we can include ads on the clips and share revenue back to streamers.

Business model

We currently make money from streamer subscriptions, where streamers pay us $4.99 per month to autoclip, remove our watermark, and one-click share to social media.

We are building an ads viewership offering as well, where we will include brand advertisements on our clips that we post on Discord to millions of viewers.

Incubation/Acceleration programs accomplishment

Berkeley SkyDeck
MassChallenge
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