Netherlands
Market: Information and media, Education, training, Entertainment, Artificial Intelligence, Mobile applications
Stage of the project: Operating business
Livery AI-powered video processing, interactive toolbox, cloud encoding, and augmented layers caters to a €59B market, ushering in a new era of easy-to-use, affordable and game changing smart video.
Current Status
New generation of product launched at CES, January 2024. 20 active customers, most traction in corporate learning & development and live commerce / shoppable video.
Problem or Opportunity
The attention crisis is real. We already had more content we could ever consume and generated AI is making it even worse. People crave for live, authentic, real content and connections.
Key problems that Livery addresses: corporations it's hard to motivate employees for online learning and training. Retailers and e-commerce have a hard time to pull people back into their sites and apps. For streamers, customers churn to competing providers. Attendees of online events are feeling left out and underappreciated. Students are hard to reach online and drop out too often.
Solution (product or service)
Livery empowers any organisation to create video that's not just watched but actively and intelligently experienced. Some examples: live, gamified learning in a quick, fun, attractive format. Live shopping that's more varied, informal and even gamified, growing loyalty and fostering community. Live interactive game shows that are a reason for people to come back together, have fun, predict things and be rewarded. Chat and Q&A to provide input for a big debate, and offering meaningful feedback to presenters.
Business model
Software-as-a-serve, subscription with minimum commitment and 100% usage based pricing, between $0.03 and $0.09 per user per hour.