Photo - VividQ
61339

VividQ

United Kingdom
Market: Virtual and Augmented Reality
Stage of the project: Prototype or product is ready

Date of last change: 19.01.2024
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Idea

Based out of Cambridge UK, we are a deep tech startup that has developed and commercialized true 3D holographic display. On the way to making holographic display the standard for all applications.

Current Status

Major HUD development project with largest auto Tier 1 (44% market share)- $4m development licence + $20 per unit royalty upon production.

VR project with largest gaming console manufacturer - paid development agreement signed leading to >$60m in royalties on production

VR project with Japanese OEM for industrial VR headset - paid development agreement signed leading to > $20m in royalties on production.

Problem or Opportunity

We are currently addressing two major markets:
Automotive HUD: HUDs currently only show simple 2D graphics, while being bulky and must be modified for each model of car, driving up cost. Holographic display solves the 3D display, system volume and unit cost issue.

Virtual Reality: VR headsets cause nausea and eye-fatigue after prolonged use, have poor resolution and are still heavy and bulky. Holographic display solves all these issues allowing for smaller headsets, with larger field of view that can be worn for long periods with no discomfort, essential for the next generation of VR.

Solution (product or service)

Holographic display produces genuine 3D images. For HUD this means that virtual images can be cast at any distance, they may be easily configured in software to account for different windshield shapes and the optical system is vastly simplified to reduce system size.

In VR, the issues of stereo display causing nausea and poor image resolution are eliminated and the holograms are easily modified to account for user prescription, removing the need for prescription lenses, reducing bulk, weight and improving form factor.

Business model

VividQ holds over 50 patents on holographic display along with a software suite that contains the essential algorithms required to compute the 3D images in high quality and real-time. We licence the software and IP during the course of product development then switch to a "per unit" royalty on mass production.
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