KitLegit uses AI/ML technology to digitally authenticate sports merchandise through imagery. Our technology can be used by consumers, or integrated into marketplaces, leagues, clubs and brands.
Current Status
• KitLegit mobile app to be launched summer 2024
• Advisor recruitment: Peter Moore, former Liverpool FC CEO, ex-President at EA Sports on advisory board
• Football club pilot: white-label loss prevention mobile app for Sheffield United FC official club shop
• First SME revenues: first early-adopter MRR / ARR from small business certification program across the UK, France & Portugal
• B2C Traction: 2150+ user beta checks completed, 380+ registered beta testers, 800+ consumer waitlist
• Intro conversations with Premier League, NFL, NBA, Ebay, Vinted, Man City
Problem or Opportunity
Counterfeiting affects brand holder revenues and trust in the sports merchandise sector.
Every year, fake goods cost EU sports brands half a billion in revenue, while on the buyer side, 45% of consumers will not buy an item because they fear it may be counterfeit.
Solution (product or service)
KitLegit can instantly detect counterfeit sports goods through imagery & AI/ML.
Our technology can be used by consumers and small businesses in the form of a mobile app, or integrated via API as a solution of scale into marketplaces and retail operations.
Competitors
Legit Check by CH: https://legitcheck.app/
- Manual checks that require human knowledge, are costly and time-consuming for the consumer. Focused more on streetwear and sneakers than sports merchandise.
Fabricks: https://fabricks.com/
- Require the shirt to have an NFC Fabricks tag on the shirt, which signifies a limited scope and inability to authentic shirts on a mass scale or in digital format.
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Currently, most consumers use Facebook groups, Reddit threads and Discord channels to check their items for authenticity.
Marketplaces rely on finding keywords and have no other way of detecting fake sports kits because they do not know the key indicators. This results in an inundation of fakes available on these platforms.
Advantages or differentiators
KitLegit is an AI technology, trained on the knowledge acquired through almost two decades of work in the industry by our founding team members. This knowledge, in aggregate, is incredibly hard to collect and utilize to train the AI model.
Our technology works in both physical and digital format, meaning a product does not need to be on hand, does not require NFC or QR codes, and can be applied to most brands for the last three decades of sports shirt production.
Further, the technology can be utilised as a solution of scale - by incorporating it into marketplaces and retail operations, whereby it can instantly detect counterfeit product through the images before it reaches the public domain.
Business model
Our business model is B2B-focused, with an integrated B2C component.
Large enterprises will be able to integrate KitLegit technology into their operations through API pricing, along with white-solutions and advertising.
Small businesses and independent resellers will have access to KitLegit certification for monthly or annual fees.
Consumers will have access to a mobile app tool, with free and premium subscription plans, dependent on usage and feature requirements.
Money will be spent on
- 12 months runway - Public iOS & Android app launch - Expansion into NFL, NHL & NBA products - One large enterprise partnership - Expansion into digital check types - Improved AI models & recognition - Work to limit human error & accuracy - Team & talent expansion
Offer for investor
KitLegit is offering an equity share in the company. Full details to be discussed during the meeting.
