STUDIORA

STUDIORA - is easy-to-use web solution that provides real-time virtual studios for content creators. We expect 10% of content creators who use / rent homemade, or pro-created studios to film their content" to "switch to virtual studios to cut their costs, use extended monetization opportunities and level up their visual content".

Current status: Pre-Seed. MVP (early prototype) is ready. It was tested on a Friends & Family test. Now we are working on validation testing (market fit) and continue to test the platform with video creators.

Market size:
TAM: ≈ 200M content creators
SAM: ≈ 47,2M video creators (YouTube + Twitch active users).
SOM: 4.7M (10% from SAM is our market engagement hypothesis).

MARKET ENGAGEMENT HYPOTHESIS
We expect 10% of content creators who use / rent homemade, or pro-created studios to shoot their content" to "switch to virtual studios to cut their costs, use extended monetization opportunities and level up their visual content".

We had a nice experience doing broadcasts with virtual studios. On the one hand - It allows the client to not spend time and money on real studio decoration, not think about what they should do with it after live streams, and implement the craziest ideas with surroundings that are too difficult and expensive to do with real decorations. On the other hand, today making a live stream with a virtual studio takes a huge budget for production too, filming studio, and a lot of equipment, staff. So today not everyone can do video сontent with virtual studios.

We had an idea to give everyone a tool to use virtual studios literally at home on their own. This involves one cloud tool, instead of full circle production. No high costs for a big team, expensive equipment and renting of a professional filming studio.

Also we support eco-aspects of video production.Using virtual studios for live streams and filming videos, you don’t need:

COMPETITORS

Direct competitors:
OBSKUR - broadcast software.

Indirect competitors:
Freelance artists.
Virtual studio store: “VirtualSetWorks”, “VirtualStudioSets”.
Broadcast Web services: StreamYard, Melonapp, Wave.video, Dacast.
Virtual/video production: Zero Density, Adrenaline Garage, Mriya Production etc.

Advantages:
1) Web solution. No need to install something on your computer.
2) It's easy-to-use for content creators of all levels.
3) It’s compatible with different video setups and equipment.
4) It’s more affordable and cost effective than to order a virtual studio in video production companies.
5) It extends monetization opportunities for content creators.
6) It levels up the visual content of creators.

1. Core monetization: Subscription (individual $69, business 1500$).
2. Additional: in-platform purchase (studios, objects, extra hours), product placement, individual studio development for business.

PS. Pricing strategy is TBD.

We use hybrid business model. Freemium + Subscription + Pay-as-you-go.
Break-even after 1000 annual subscribers.
Net Profit Margin Scales with # of users.

Money will be spent on preparing the platform for Soft launch. Its includes:
1) Further product development (WebRTC implementation, basic features).
2) New virtual studios creation.
3) UX, UI.
4) Platform operation/tests (AWS servers).
5) Validation testing.

We offer investors a stake in a business.

Risks:
1) Dependency on Unreal Engine (potential pricing shifts).
2) Quality of final video output.
3) Market readiness.
4) High AWS rendering costs.
5) Achieving a balance in pricing for affordability.

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