myFirst is the world’s first KidsTech Social ecosystem: Real tech for kids with fun devices, connected services and kid-safe social network to socialise, share and go anywhere, all safely connected!
Current Status
Sold more than 1 million devices, revenue this year is US$8m, available in 36 markets and connect 250k families in more than 100 different countries
Problem or Opportunity
We all live in a digital world, but so far, all the technology around us has been designed for grown-ups. Technology allows grown-ups to stay connected, but if you try to connect kids with grown-up technology, its dangerous for kids.
Solution (product or service)
We connect kids to their friends, parents and grandparents with a whole real technology (as opposed to toys) KidsTech ecosystem which includes fun devices, connected services and kid-safe social network.
Business model
4 ways: Sales of KidsTech devices, subscription of connectivity services (SIM card revenue), subscription of add on services and data monetisation (but not in an evil way)
