Photo - LEV Maps
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LEV Maps

USA, New York
Market: Mobile applications
Stage of the project: Operating business

Date of last change: 20.11.2023
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Idea

LEV is a social media app for dog owners that allows them to discover dog-friendly businesses via crowdsourced map while getting rewards from brands through location-based advertising.

Current Status

Since July 2023 launch:
- 10K+ users
- 40+ business partners
- 50K+ dog friendly places on the map

Problem or Opportunity

Half of dog owners struggle to find pet-friendly accommodation and dining options while one-third of them fail to adequately socialize their puppies. Owning a dog is expensive. Americans spend ~$4,500 on their dog annually.

Meanwhile businesses struggle to find ways to connect with target audience of dog-owners. Customers dislike conventional ads with 75% believing there are too many of them. Only 25% of businesses use location-based marketing yet in 90% of cases it yields a growth in sales.

Solution (product or service)

Crowdsourced map of dog-friendly places that are verified by other dog-owners where they can also socialize and chat with one another while earning rewards for their in-app activities.

Businesses generate brand awareness through customizable popup ads displayed when dog owners approach specific locations and collect in-app AR rewards. These rewards can then be redeemed in the marketplace where businesses post exclusive offers.

Business model

Company is pre-revenue.
Revenue will be generated from advertising and revenue share on market-place redemptions
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