Photo - Filtroo
60929

Filtroo

Spain
Market: Financial services, Artificial Intelligence, Virtual and Augmented Reality, Mobile applications
Stage of the project: Operating business

Date of last change: 13.12.2023
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Idea

Filtroo is the first loyalty platform for social media, empowering everyone to earn from their every day activity and engagement on TikTok, Instagram and Snapchat.

Current Status

17 million organic impressions generated with AR effects on TikTok
4.4 million people used our AR effects on TikTok (MVP)
93% Conversion Rate on Premium Subscription
Top 1% of effect creators on TikTok
500+ influencers onboarded to become Filtroo brand ambassadors
10K brands available on our marketplace
€900K raised in total

Problem or Opportunity

99% of social media users lose money every day because they have no tangible way to monetize their content

Solution (product or service)

Filtroo is the first loyalty platform for social media, empowering everyone to earn from their every day activity and engagement on TikTok, Instagram and Snapchat. Users earn points every time they post, use AR effects, comment and like, and can redeem their points for rewards (gift cards, coupons, discounts, merchandise and experiences) from 10,000+ global brands on our AI powered marketplace.

Filtroo democratizes earning opportunities for all, regardless of number of followers and with no influencer status required. Now everyone can earn everywhere, always.

Business model

B2C: Freemium app + Marketplace + In-app purchases
B2B: SaaS + Marketplace + Ad Campaigns

Incubation/Acceleration programs accomplishment

GSD Ventures Superscaler
AWS Startup Loft Accelerator
Madrid Emprende Accelerator
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