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Flai

A TikTok analytics platform

Estonia
Market: Artificial Intelligence
Stage of the project: Operating business

Date of last change: 20.09.2023
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Idea

A TikTok analytics platform focused on new sounds, trends, and influencers daily, and predicts growth & virality with AI

Current Status

App:
* 1800+ free users
* 3 subscriptions

Platform:
* 500 Freemium users
* 3 B2C subscriptions
* 6 B2B subscriptions

For B2B we currently only use LinkedIn. We have had discussions with Sony Music, Universal Music, Warner Music, and other labels.

CR to Customer - 5.2%
CPI App - €1.49
CPI Web - €1.7
CAC App - €15
LTV- €36
MRR- €960

Market

B2C: Influencers, Musicians, Singers, Producers, Bloggers, Content Creators, SMM Managers.

B2B: Record Labels, Music Publishing Industry, Artist Management companies, Influencer marketing, Creator Economy, Social Media Agencies, Brands, TikTok Houses.

B2B VIP: Majors of the Music Industry

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Music Industry: We provide consistent solutions such as identifying the fastest-growing sounds on TikTok, sound recognition, tracking metrics, analyzing reposts, updating statistics, and AI predictions for the next 24 hours, among others.

Influencer Marketplace and Creator Economy (UGC, SMM): Our services include tracking influencers' growth, monitoring their feed and video deletions, analyzing duets and mentions, determining their TikTok category and viral countries, and more.

Brands, Marketing Companies, and Others: We offer valuable insights into current trends and preferences in various countries, aiding in content creation. Our AI system predicts trends for over a month, providing up-to-date information on trends in any country, among other benefits.

Problem or Opportunity

We tackle a music industry challenge: Pros such as majors, labels, and other music professionals need tools to predict growth and analyze sounds, video trends, and influencers daily. TikTok analytics are live—a game-changer.

Solution (product or service)

The combination of mathematical, imitation, and predictive models allows the Flai platform to recognize future trend behavior. Our AI-powered platform provides the ultimate solution by offering features like world TOP charts, detailed graphs, comparison systems, and daily selections from around the world.

Competitors

Exolyt


Trendpop


Chartmetric

Advantages or differentiators

Exolyt
- They lack comprehensive influencer information; we offer advanced data.
- They possess 1 year of historical data; we have a 2-year data repository.
- They offer 1-4 days precision and update rate; we provide daily updates and precision.

Trendpop
- They lack comprehensive influencer information; we offer advanced data.
- They possess limited historical data; we have a 2-year data repository.
- They lack a B2C application; we provide.
- They don't offer growth predictions; we do.

Chartmetric
- They don't have sound recogniton, only music; we have both.
- They lack comprehensive influencer information; we offer advanced data.
- They possess 1 year of historical data; we have a 2-year data repository.
- They lack categories; we have them.

Finance


Business model

SaaS, B2CB2B Subscription model, B2B contracts

Money will be spent on

Onboarding, Scaling, Data monitoring, Team expansion, Marketing, MRR Growth, Market expansion, Implementing one of the three platforms: Spotify, YouTube, or Instagram

Offer for investor

10-15% equity

Risks

Analytics is difficult to understand for users; you need to study a lot of charts and indicators. Evaluate analytics yourself.

BUT

Among our competitors, we were the first to tackle the complexity of using analytics effectively. Our "Advise Me" function serves as a personal assistant, analyzing profiles and offering tips based on popular trends.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
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