Frak is a DeFi protocol that cuts out all the middlemen between advertisers, creators and users to maximize the captured value and the campaign efficiency thx to a Proof-of-Consumption consensus.
Current Status
[FRK HOLDERS] : +3,000
TOP 100 DAPPS (POLYGON): 58th
TOP 20 DEFI DAPPS: 20th
[TOP RANKING ERC-1155]: 16th
PIECE OF CONTENT : +30k
TRANSACTIONS: 56k (with batch)→ Total 115k
VIDEO WATCHED/DAY : 300H
DAU/MAU : 46%
DAU/WAU : 66%
#COUNTRIES :20
Status : live on Polygon Mainnet
Problem or Opportunity
Out of $100 of value created with a creator's work, less than 10% go to the creator as an average. All the rest is captured by intermediaries in charge of the distribution, the monetization and their efficiency. Eventually, the Creator Economy is broken as a creator earns $600 as an average annual revenue. All the copyright industries are concerned : Videos, music, streaming…
Solution (product or service)
Frak has created a utility token, FRK, that allows advertisers to invest in marketing campaigns, users to invest in their favorite content, creators and users be rewarded based on the consumption of the content. The entire protocol is based on the Proof-of-Consumption consensus mechanism, powered by consumption data collected through the proprietary browser extension. Today, Frak integrates to platforms : Youtube for videos and Sybel for podcasts. Twitch and Spotify are planned for the summer.
Business model
Frak Labs takes a 2% commission on every transactions.
