9 of 10 transactions in Africa still occur in cash. Glow is addressing the gap between cash and digital ecosystems in Africa by providing easy transition options between cash and electronic money.
Current Status
- MVP being built in-house, ready prototype
- banking and infrastructure partnerships in place
- product validation through 500+ surveys
- 2000+ on the waiting list
- 5000+ social media community
- hire of Head of growth from one of Top3 African fintech unicorns
Problem or Opportunity
Africa is a fast growing continent, with youngest population on the planet and rapidly increasing mobile internet and smartphone penetration.
Most countries even with relatively well-developed banking systems are still mostly being run on cash.
Due to the increasing demand for electronic transactions, existing cash in/out infrastructure (ATMs, branches, cash agents) is heavily behind the demand.
Due to this reason, people are traveling long distances, waiting in queues for up to 5 hours for cash, some solutions are overpriced.
Solution (product or service)
We are NOT trying to bank the unbanked.
We are NOT trying to make Africa cashless.
We are aiming to build a solution, that will allow people to easily trasnact both in cash and digital money.
Along with the payments application that will allow users to send, receive, store and save money, pay bills, as well invest in cryptocurrencies and stocks (customer acquisition driver),
our most ambitious goal is to use technology and aggregate financial partners and build the biggest network of cash points, so both ecosystems would be able to transact with the lowest friction (pain point solution).
Business model
Transactional B2C model
Users get free payments inside the Glow app ecosystem
Fee is charged when money go in or go out (EFT, CICO, interchange)
Planned fees from savings accounts and stock/crypto trade