Research Professionals that need funding that have projects that have strong commercial promise - Ricardo
* Background: Female/Male, Age 25-40 (SiliconValley, Denver, Austin, Cambridge, MA) Graduate Degree in Life-Sciences, MBA (Works at a small or medium-sized biotech company). Either has or is affiliated with someone with expertise in the field being researched.
* Frustrations: Dissatisfied with the grant-writing process. Few/ no connections to venture capital.
* My Typical Day Involves: Has fully or mostly integrated the use of mobile devices (smartphones, tablets, laptops) into daily work and personal life - or wants to. Equally motivated by conducting scientific research, changing the world, and making money.
* Barriers to Purchase: Can they obtain funding without sacrificing control over their research, at an affordable cost, with less difficulty, while preserving their intellectual property? Is there a way to monetize their work after the research is completed? Does the platform actually enhance their research?
* Motivations: Wants to conduct research in the specific field that they find most interesting and important. Are passionate about their field and need funding to continue their work. Want to ensure that they are recognized and compensated for the work they do.
* Industry Resources: Personal Network, Trade Publications, Professional Conferences, LinkedIn, Research Publications
Tokenomics-Savvy Crypto Investors - Terry
* Background: spends a lot of time on twitter and discord and researching new crypto projects. They’re typically able to understand crypto white and lite papers on some level, and have invested in a myriad of different crypto projects, tokens, and digital assets. They understand how blockchain works and its advantages.
* Frustrations: They are skeptical of fraud and risky investments, and have likely been rugged in the past.
* My Typical Day Involves: Has fully or mostly integrated the use of mobile devices (smartphones, tablets, laptops) into daily work and personal life - or wants to. Equally motivated by conducting scientific research, changing the world, and making money.
* Barriers to Purchase: Can they obtain funding without sacrificing control over their research, at an affordable cost, with less difficulty, while preserving their intellectual property? Is there a way to monetize their work after the research is completed? Does the platform actually enhance their research?
* Motivations: Wants to conduct research in the specific field that they find most interesting and important. Are passionate about their field and need funding to continue their work. Want to ensure that they are recognized and compensated for the work they do.
* Industry Resources: Personal Network, Trade Publications, Professional Conferences, LinkedIn, Research Publications
TAM: $2.939B/yr - 14.32% of total held by accredited investors - Fidelity’s recommended biotech sector exposure
SAM: $2.057B/yr - 70% of accredited investors invest in crypto
SOM: $13.125M/yr in four years - 5% of Accredited Investors that invest in crypto