Meta-Brain Labs

USA, Washington
Market: Artificial Intelligence, Mobile applications, Biotech
Stage of the project: Operating business

Date of last change: 10.05.2023

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Idea

Meta-Brain Labs provides the tools for human mindset reset at scale, by applying Cognitive Behavior Therapy (CBT) through a neuroscience and learning theory lens to excel in life & well-being.

Current Status

Paying customers, 2 major pilots successfully completed, MVP product in the market, Meta-Brain Golf has signed new President (Golf pro) to lead GTM strategy.

Market

Coaches - $35B industry lead the charge to help people make changes they want and need - the mindsets that hold them back.

Problem or Opportunity

People only achieve what they believe they can achieve. We help people change their mindset to hurdle the barriers that limit life's goals, aspirations, and desires so they CAN achieve greater.

Solution (product or service)

Our thesis is based upon humans are programmed just like a computer and if programmed (from experiences) then we have the power to reprogram our minds.

Competitors

Muse helps with sleep and relaxation but it only helps after the fact. Does not prevent. Helps users "feel" what it feels like to be relaxed. Mendi is similar.

Cognitive-behavioral Therapy is costly and take a long time to change one behavior compared to Meta-Brain Labs, achieved in 2 weeks.

Books, tapes, online help is tedious, and requires more time than most people have to invest in themselves.

Advantages or differentiators

We change the mindset to achieve better performance. Our neurotech validates the user experience.

Only Meta-Brain Labs has reverse-engineered how humans get programmed, and as a result know how to help reprogram for better results.

Finance

B2B2C, SaaS model - consumers of mindset programs pay a subscription for programs consumed, segmented across sports, workplace, and at home, with expected cross-pollination.

Coaches will be offered more features and as a result will pay subscription pricing to participate.

EEG-enabled headsets are sold to users; we are a manufacturer's rep for North America for Brainlink.

Business model

Coaches, including sports, life, workplace, health, etc.

Coaches bring their clients and use our assessments to hook more customers that lead to program recommendations.