Photo - GiftCrowd
59608

GiftCrowd

USA, New Jersey
Market: Internet and IT
Stage of the project: Operating business

Date of last change: 18.02.2023
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Idea

GiftCrowd simplifies gifting as a group for 124 million American families that participate in 10 group gifts on average a year through a one-stop-shop fee-free experience

Current Status

80,000 gifts purchased
90,000 users, 250 schools $2.93M GMV (2022)
29% growth YoY GMV
95% retention rate

Problem or Opportunity

Collecting money from many gift participants and deciding together what to purchase is a daunting task.

This leads to:
- Frustrated gift organizers
- Low participation rates
- Disappointed gift receivers - receiving gifts they don’t want

Solution (product or service)

An online one-stop shop group gifting platform that yields:
- 300% participation rate
- 90% less time and effort
- guaranteed gift recipient satisfaction

Business model

GiftCrowd earns 20% in average of every transaction. These 20% are comprised of:
8% Merchant discount from the respective of the gift selected by the recipient
8% Breakage - the amount that is never cashed out
4% Affiliate fees through promotions of brands and products (launched in Q1/23)

Incubation/Acceleration programs accomplishment

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