SHARK Market, a trusted icon and an essential application in Vietnam’s fresh food e-commerce with first specialized knowhow COLD CHAIN consisting of Transportation Management System mobile storage.
Current Status
SHARK Market is building a Differentiation Strategy:
· Build an overwhelming perception by intensively PB for core commodities and special products that are not good on the market.
· Introduction of various lifestyles with the best cost competitiveness in Vietnam through Global Direct Sourcing.
· In order to overcome the current dark store based operation limitations (picking productivity, shortages, cold chain, standardization, etc.), Vietnam's first smart cold chain control system and automation logistics center introduction roadmap is being implemented quickly by SHARK Market.
Market
Vietnamese middle high income aged from 20-50 years old.
Problem or Opportunity
Rising needs for Fresh Food but multiple challenges are there in Vietnam:
· Difficulty shopping after working
· Decreased freshness when shopping in advance
· There are some online food malls, but delivery time could not be estimated well and delivery items are not fresh, so it is difficult to order with confidence and difficult to organize.
Solution (product or service)
SHARK Market is proposing to market best solutions:
· Differentiated Fresh Food from Hyper Market
· Purchase through a mobile application that customers can easily access
· On time delivery at anytime anyone wants
· The highest quality of foods customers can receive every day at the time customers want with perfect Cold Chain.
Competitors
Traditional markets, Hypermarkets,... are competitors but no exsisting Alternatives.
Advantages or differentiators
SHARK Market is proposing to market best solutions:
· Differentiated Fresh Food from Hyper Market
· Purchase through a mobile application that customers can easily access
· On time delivery at anytime anyone wants
· The highest quality of foods customers can receive every day at the time customers want with perfect Cold Chain.